AR technology in the Food Industry: Usage and Examples
Have you used online food delivery services? Have you went to the restaurant and craved to see the behind-the-scenes prep of those mouth-savoring dishes? Would you like to see the delicious textures and real-like image of foreign dishes before placing the order? Well, I have and I would! I went with my friend Rachel to a nearby restaurant. We were welcomed with this amazing usage of AR technology in the food industry.
It might not be the first time you are coming across the term Augmented Reality. The technology is garnering huge attraction these days due to its diverse array of use cases. Have you ever thought of your favorite delicacies and soon started imagining their savoring taste, texture, and arrangement? Being a foodie, I do it. Well, we do not have to imagine anymore as the usage of AR technology in the food industry has taken off. The Food industry is one of the widely popular and high in-demand industries. The integration of Augmented Reality has immensely increased the user engagement rate.
A business needs to keep up with the trend to stay competitive. Augmented Reality is the newest asset to give a competitive edge to businesses. It has multiple use cases in the food industry.
Usage of AR technology in the food industry:
· Real-time insight of prime dishes:
AR-influenced food apps have a 3D view of all the menus available in restaurants. In the case of restaurant usage, customers just need to take the camera on the menu and the immersive view will play on the screen showcasing the texture and appearance. It tempts customers to place the order of prime dishes.
· Behind the scenes of the restaurant:
Today, online presence holds huge importance in successfully running a business. Using AR technology in the food industry restaurants can engage customers by showing the restaurants and behind the scenes of food preparation. This will assure users about the healthy and clean procedure and will boost the online presence. Restaurants are more likely to get positive reviews and a word of mouth.
· In the food packaging:
These days lots of F&B industries are using Augmented Reality in food packaging. Some companies direct users to scan the code on food packaging and it tells about the history of the company, the other shows quirky images to engage customers and increase online visibility by sharing. Some companies usage AR in food packaging to tell the buyer how to arrange the food.
Usage of Augmented Reality in food packaging aims to increase brand visibility and ultimately boost sales. One of the best Wine companies Jack Daniel usage AR to take customers on a virtual tour and shows its distillery process. Click here to know-how.
· Customer’s interaction and Engagement:
The increasing usage of Social media platforms like Instagram, Facebook, Pinterest has driven the attention of F&B industries to take business advantage. Millennials and youngsters are highly influenced by social media and love to share their experiences.
Food & Beverage companies use these platforms to offer an immersive real-like visual experience to customers, this urges the users to go for these mouth-savoring dishes. The companies have realized the potential of these platforms and the great reachability that it has to offer. In the case of food, the visual cue is one of the best ways to trigger action in viewers. And AR technology in the food industry plays a crucial role in overlaying the digital visual cue on top of the real world.
· Chef training:
Augmented Reality remote assistance plays a significant role in training the workforce. In the food industry, it makes learning more accurate and effective. The chef can have the exact measure of sizes using Augmented Reality.
Beginner chefs can learn from well-established or retired chefs using Augmented Reality technology. It helps to give real-time direction at the comfort of the couch. The real-time guidance ensures the chefs are in the right hand.
Examples of AR technology in the food industry:
The food and Beverage industries are quick to predict the seamless opportunities of Augmented Reality Technology. Are you keen to know, how brands like Let us have a look at effective usage of Augmented reality in F&B companies:
Coca-cola is implementing Augmented Reality in its marketing strategy. You can scan the code on the bottles and a Virtual Santa will pop up. Coco-cola has collaborated with Zappar and SkyDigital to offer immersive experiences to users. Here is how.
The food and drink processing Swiss company – Nestle, use Augmented Reality to extend its support to remotely located workers. It uses AR to connect with workers and offer them immediate support and training.
· Pizza Hut:
You can order your favorite cheesy Pizza using Pizza Hut’s mobile Augmented Reality app from any location and then go for pick up. To select the restaurant move the camera of your phone around you, and all the nearest Pizza Hut restaurants will pop up. Select the restaurant and march to pick it up. Recently Pizza Hut has launched a game. Customers can scan the code on the Pizza box to play.
· Le Petit chef:
Le Petit chef welcomes customers for Augmented Reality influenced dining. Le petit chef collaborated with skull mapping to immerse users in the AR world. Once you order, the 3D animation of food preparation will overlay on the tabletop. Here, the uniqueness is users do not have to use Google or headsets to engage with the AR experience.
· Robinsons Fruit shoot:
This company uses AR to display colorful menus to entice kids. The menus turn into an engaging and interactive game to catch the attention of kids. Kids can play these games and enjoy the delicacies.
Augmented Reality has immense potential to revolutionize the workflow of industries. Augmented Reality in food industry has diverse usage. Here I have listed some of the major use cases of Augmented Reality in food technology such as workforce training, advertisement, food packaging, marketing, immersive experience, boosting sales, etc. We will be soon seeing the usage of AR technology in different aspects of daily life.
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