With the recent release of Amazon’s new augmented reality app, it’s safe to say that augmented reality has officially entered the public consciousness and will likely become the next big thing in tech. The only question that remains is what form it will take? At first glance, it’s easy to conclude that AR will take the form of another mobile game or app like Pokemon Go. However, once you take into account the true potential of augmented reality, it becomes clear that Amazon’s Metaverse represents its most exciting real-world manifestation yet and could very well bring AR mainstream sooner than you think.
What is amazon metaverse?
Last week, Amazon announced a new concept that is sure to create quite a buzz in tech circles: The Amazon Matrix. The idea is simple: people would live their lives entirely inside Amazon’s warehouses, using warehouse robots and supplies to build whatever they needed in-house. But what does all of this mean for you? To understand, it helps to understand why Amazon created it and also how you might use it.
What Amazon hopes to do with Amazon Matrix: We can’t know exactly what Amazon has planned for its future Matrix because Amazon hasn’t released any details about it yet. However, based on other initiatives from the company, we can make some educated guesses about what it could be used for. For example, Amazon already has a lot of expertise when it comes to drone delivery systems (as seen in its Prime Air program). It seems likely that these drones will play an important role in moving goods into and out of your home within an Amazon Matrix environment.
What consumers can expect from amazon metaverse: While there are still plenty of unknowns about an Amazon Matrix existence, there are some things we do know about how users will interact with one another within one.
Amazon first ventured into virtual reality with its ill-fated Amazon Fire Phone, which was largely panned by critics and customers alike. The phone came with a dedicated VR app that included a 3D store, called Amazon Virtual. Now, Amazon is taking things a step further with its Amazon Sumerian platform. Sumerian allows developers to create their own virtual experiences without having to code. Users can also build their own environments from scratch or choose from millions of objects already built by other users.
According to The Verge, Microsoft (MSFT) is testing out similar technology in what it calls Project XRay for Windows Mixed Reality on PCs, but there’s no word yet on when consumers will be able to try it out for themselves. Meanwhile, Facebook (FB) has been developing augmented reality glasses for years now under its Oculus division.
While Oculus has yet to release an official product, Facebook CEO Mark Zuckerberg recently teased that he expects we’ll see something pretty different from Facebook in five years’ time. So far, Amazon seems to have an early lead over both companies as it pushes ahead with plans to develop immersive shopping experiences. With online sales continuing to rise every year, Amazon could use virtual reality as a way to make shopping even more convenient and fun for customers around the world.
Who Owns The Metaverse?
If you’re under 30, it’s likely that you know more about Amazon than Walmart. This shift in business reality is due to two main factors: millennials having more purchasing power and Amazon making a huge push into e-commerce. With millennials on track to be a powerhouse of purchasing over $1 trillion per year by 2020, they will be a major player in making their home online which brings us back to Amazon’s recent push into virtual reality technology (VR) and augmented reality (AR).
Does Amazon metaverse have a plan for its own metaverse? It very well could. Amazon has been focusing on AR and VR since at least 2014 when it launched Amazon Sumerian. The tool allows developers to create immersive, interactive 3D environments with ease. At first glance, Amazon Sumerian seems like an internal tool meant for use within Amazon alone. However, after digging deeper we found that Amazon has created a tutorial to teach third parties how to use Sumerian as well! Is Amazon planning on opening up Sumerian to third parties? Is that why they created such an easy-to-use platform? If so, what does all of this mean for users outside of Amazon?
Building the Metaverse
Last year, tech mogul and Amazon CEO Jeff Bezos revealed his company’s plans to build out an expansive digital world called The Omega Cube. And while Amazon may have put some effort into fleshing out its vision for a future metaverse, it looks like Mark Zuckerberg and his company are determined to own it. In May of 2016, Facebook announced that they were working on a headset of their own called Oculus Rift S.
According to their site: Rift S is fully untethered from any computer or phone and features our best optics yet. The release date for Rift S has yet to be announced but we will surely be covering it here at Tech Insider soon. While Amazon and Facebook might not see eye-to-eye in terms of what makes up a successful business model, one thing seems certain: virtual reality isn’t going anywhere anytime soon.
It seems as though every other day there’s another big announcement about a new VR headset hitting store shelves (Oculus Go just hit stores last week). So why all the hype? Virtual reality is nothing new people have been dreaming about living in virtual worlds since computers were invented but now it finally feels as though technology has caught up with those dreams. With each passing year comes more advanced hardware, more realistic graphics, and better storytelling capabilities that make VR experiences more immersive than ever before.
Nobody wants to live in a metaverse. We just don’t want to be controlled by it. The truth is, there are many problems we will have to overcome before we can achieve success and Facebook’s CEO may be onto something that can cause these problems when trying to create an amazon metaverse. If he does put Amazon into a VR world then what happens when you walk into his office and say stop invading our privacy! This man doesn’t want anyone living in his virtual world unless they do as he says.
His thoughts are going against everything good and right with people, why would any of us wish to go against God or any spiritual leader or guardian if they think what they are doing is evil? I hope Mark Zuckerberg understands that what he is saying isn’t going to help anyone but himself. It’s not about how much money you make but how you treat others and respect them for who they are and not for who you want them to be.