• , , , ,

    What Are NFT Stocks? How to makes from Augmented Reality NFTs?

    NFT-Stocks

    Except if you’ve been hiding in a cave somewhere, odds are you have found out about non-fungible tokens making a scene in the financial exchange today. However, before we plunge straight into tracking down the best NFT stocks to purchase, we should consider whether they are worth the promotion. If you are those financial backers, who are captivated by the capability of this innovation and accept that NFTs could go standard later on, read on. 

    What Are NFTs? 

    What-Are-NFTs

    At the point when we say something is fungible, it implies every unit is exchangeable. For instance, a team of cash is fungible. Trade a dollar for another dollar, and you still have precisely the same thing. A one of a kind piece of work of art, nonetheless, is non-fungible. An NFT stock can be computerized craftsmanship, a video cut, a gif, a tweet, or even an advanced exchanging card. Fundamentally, anything computerized, yet a ton of the current enthusiasm is around utilizing the tech to sell refined quality. 

    How Do They Work? 

    The sorts of craftsmanship accessible as NFT stocks are, for all intents and purposes, boundless. The magnificence of NFTs is that whenever it is made, it gets transferred to an NFT stock  commercial center. 

    It is the very innovation that powers digital currencies like Bitcoin, Ethereum, and other top cryptographic forms of money on the lookout. Most NFT stocks utilize the Ethereum stage, yet there are additionally expanding interests in using Cardano and Polka Dots foundation.

    How do creators benefit from Augmented Reality NFTs? 

    benefit-from-Augmented-Reality-NFts

    Presently, we should move from the beginnings of NFT stocks to the increased reality for NFTs and investigate how these two advances can cooperate. 

    Expanded reality empowers makers to give more profundity and setting to any computerized work of art. An overlaid advanced substance can be gotten by the client whenever projected into this present reality through any keen gadget. 

    At any point, been to a display where a work of art resounded so much, you wished you could take it home to appreciate it at any time? Presently you can claim a piece and have its difficulty promptly accessible however advanced with 3D increases, sounds, and other virtual segments that speak with the climate around you.

    Is NFT Stocks An Excellent Investment? 

    NFT-Stocks-An-Excellent-Investment

    If somebody asked you what NFT stocks were in January, you would likely glance at the person in question vacantly. Like I said before, a portion of these have no connection to the NFT specialty. In any case, financial backers assume these organizations may acquire openness to NFTs dependent on the hypothesis. 

    NFT stocks will take off for excellent. There’s a decent possibility that the promotion over NFT stocks will before long scatter if history gives excellent direction. With all the advertising going around, it’s not challenging to excuse it basically as sci-fi that won’t ever appear. Notwithstanding, you would realize that something is preparing behind the scene on the off chance that we look carefully.

    FAQ Most Frequently Ask Question 

    How do NFTs work? 

    NFT stocks resemble actual gatherer’s things, just computerized. So rather than getting a genuine oil painting to hold tight the divider, the purchaser receives an advanced record of all things being equal. They likewise get restrictive proprietorship rights. Truth be told: NFTs can have just a single proprietor at a time. 

    For what reason do individuals purchase NFTs? 

    “The purchaser realizes the number will be made and has blockchain confirmation of possession,” Cuban told Insider. Individuals are persuaded to purchase NFT stocks because it gives a one-of-a-kind association with the maker with no other work of art. 

    Would anyone be able to make an NFT? 

    You can make NFT stocks of a computerized painting, a book, a piece of music, a video. Whatever can be repeated as an interactive media record. The NFT game is tied in with transforming computerized fine art into “interesting” pieces in the age of their boundless multiplication.

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  • , ,

    Iphone 13 Pro: Lidar And Its Augmented Reality Features.

    Iphone-13-Pro

    The most recent iPhone privileged insights bring some failure as Apple’s new cell phone, supposed to be known as the “iPhone 13, “may have a lidar scanner for the iPhone 13 Pro and iPhone 13 Pro Max. The gossip follows the past hypothesis that the whole of the iPhone 13 setup would have the scanner. 

    On the off chance that the gossip sounds accurate, this would be the subsequent age to just house a lidar scanner in its Pro models. iPhone 13 tattle additionally came from an Apple Insider video that showed faker units of the iPhone 13 pro max setup dependent on what they said to be “the latest schematics.” 

    Their video was under past hypotheses about the impending iPhone’s general plan. They even brought up the iPhone 13’s earpiece score which could be more modest than the iPhone 12’s and be moved to the highest point of the telephone’s bezel. 

    We’ve likewise heard that the iPhone 13 pro max lidar setup will include four telephones, the iPhone 13, iPhone 13 Mini, iPhone 13 Pro, and iPhone 13 Pro Max, as detailed prior by expert Ming-Chi Kuo. This arrangement coordinates with the four iPhone 12 models from last year. However, that is not all that is remaining something similar: The iPhone 13 cost and configuration may be exceptionally natural.

    A Bigger Limit Doesn’t Mean Iphone 13 Will Have More Extended Battery Life 

    iphone-13-Battery-Life

    Gossip from the Chinese web-based media stage Weibo toward the beginning of June recommended that the iPhone 13 arrangement highlight bigger batteries than the iPhone 12 setup. 

    Guarantee a 2,406-mAh battery for the iPhone 13 Mini, going up to 3,095 mAh for the iPhone 13 and iPhone 13 Pro, and 4,325 mah for the iPhone 13 Pro Max. These battery sizes are on the whole updates over the iPhone 12’s particular limits.

    In any case, battery life isn’t equivalent to battery limit, so it’s conceivable that the expansion in iPhone 13 pro max lidar battery size won’t convert into more drawn out battery life. 

    That all relies upon the telephone’s different overhauls and how well its product improves battery life. Yet, compared to other brands’ exceptional phones, Apple’s batteries miss the mark. The batteries in Samsung’s Galaxy S21 setup, for instance, range from 4,000 to 5,000 mAh.

    Iphone 13 Pro Max Features As Augmented Reality 

    iphone-13-Pro-Max-Features

    Movement catch: 

    AR Kit 3 backings continuous body following, which implies it’s ready to contemplate the developments of an individual’s joints and copy them with an energized symbol. It’s a fun-looking component, and I like to believe that refined future forms could consider something like full-body Memoji. iPhone 13 Pro just gave this component a couple of moments. However, it could wind up being the most compelling. 

    Shared meetings: 

    Shared-meetings

    As far as we might be concerned, the expanded reality is essentially a single involvement with (least on iPhone 13 Pro); however, AR Kit 3 changes that by presenting community-oriented meetings that let individuals play (or work) inside a similar augmented reality apps space. The demo was likewise an extraordinary method to show how Kit 3’s different highlights work by and by, as when the engineers outlined impediment by strolling behind advanced blossoms. 

    More modest specialized upgrades: 

    AR Kit 3 additionally profits by a few more minor feature grabby highlights by upgrading the AR experience on iOS. It currently allows your gadget to distinguish up to 100 pictures all at once. Under the presentation of impediment, it’s additionally better at perceiving and speculating the spans of actual articles. Augmented reality encounters ought to be quicker as a general rule, and iPhone 13 Pro and iPads would now be able to identify planes in the climate all the more quickly. 

    RealityKit and Reality Composer: 

    Apple needs engineers to cool the new highlights in ArKit 3, as it’s made the cycle simpler with augmented reality Kit 3’s different highlights work instruments that work with code on Mac and a custom iOS application. Reality Kit extraordinarily works to fuse camera impacts, movement, material science, and sound into AR projects. Reality Composer intends to help designers with little involvement in 3D demonstrating by giving them admittance to a library of AR-advanced 3D resources.

    FAQ Most Frequently Ask Question 

    Is purchasing an iPhone 13 awesome? 

    Perhaps the best motivation to eat up another telephone is because your present one is pitifully obsolete. If you own an iPhone 13 Pro, moving up to an iPhone 12 currently isn’t excellent. You will not see a sufficient contrast in execution and highlights, particularly contrasted with the upcoming iPhone. 

    Will iPhone 13 have a Touch ID? 

    Different bits of gossip are more explicit that the element will not come in the iPhone 13. Noted Apple investigator Ming-Chi Kuo anticipated in-screen Touch ID would come in the 2022 line of iPhones, which probably implies the iPhone 14. However, it could likewise incorporate a mid-range replacement to the iPhone SE. 

    For what reason is the iPhone so costly? 

    Apple likewise saves impressive net revenues for its cell phones, which numerous industry specialists have supposed to be somewhere near 500% Cash deterioration is another central point why the iPhone is costly in India and moderately less expensive in nations like Japan and Dubai.

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    The best AR apps you should definitely use outside – Your ally

    Augmented Reality seems to be a promising technology. Applications have always been my go-to place for diversified works. But, what makes the application more interesting and useful is the integration of Augmented Reality in it. If you are planning to go outside, some of the best AR apps will glorify your visit. These apps intend to make your travel more interesting and knowledge worthy. Hey, but what about some of us who are restricted to home due to the pandemic? Well, I have an interesting solution for you as well. Let us have a look at…

     The best AR apps you can use even if you are confined at the home but wish to go outside:

    ·         Jurassic World alive:

     Did you love the movie Jurassic World? Well, you don’t have to wait to watch the movie to know about your favourite pre-historic creatures. Jurassic World Alive is one of the best Augmented Reality based apps. If you are allowed to roam in your neighbourhood- this fascinating app will entertain you.

    Dinosaurs are roaming freely in your neighbourhood. How can you catch them? Use Jurassic World alive to identify their DNA. As you identify the DNA gradually you can form a team. You will explore the island and dwell in the happiness and fear of dinosaurs.

    The magic of Augmented Reality lies in helping you see the collected dino DNA interact with the real world.

    How to use Jurassic World Alive?

    After downloading the app and collecting the dinos you want to see your dinosaurs come to life. To do so, follow the following steps:

    Tap the Jurassic world icon present in the centre of the screen. Tap on dinosaurs you want to view and then on AR. Next, you will be required to tap on ‘tap screen to spawn creature”. Now, adjust your location and place the dinosaurs around you.

    ·         Star Chart – Be an amateur astronomer!

    Jurassic World Alive Best AR apps

    If you are bored to death, locked up in a room, you can climb up on your terrace and explore the sky. Do you love stargazing? This app will help you a lot to understand stars, constellations and space.

    Star chart is one the best AR apps where you get complete information about the constellation formation, altitude, history, etc. The apps are available for Android as well as iOS. Star chart- a freemium app- is an educational app intended to awe us with the information of Galaxies.

    How to use Star Chart?

    You can download the app from Google Play Store or Apple App Store for Android and iOS respectively. Go on your terrace or to any place from where the sky is visible. Look into the sky, if you are curious to know about the clusters of stars, point the camera of your device towards your line of sight. The app uses GPS to trace the road map of stars. As soon as the app recognizes the pattern it will fetch you all the interesting data.

    Another interesting feature of the star Chart is its ability to take you on a trip to galaxies. You can even know how constellation formed, ancient stories attached to it and go backwards and forward to know the change in constellation over the years. All the bored stargazer readers here! Excited? Beautiful illustrations in the app will make your day.

    Now, let us have a look at…

    The best AR apps you should definitely use while travelling or exploring your city:

    ·         World around me

    Best AR apps

    This riveting, one of the best AR apps, deserves a place on your home screen when you go outside.  Sometimes, we are not aware of the places present around us. The app -World Around Me- makes you acquainted with unfamiliar corners around you. The app fetches you complete information- such as reviews, distance- about the places around you. The app can be used as a map. The overlay of digital informative elements makes the app more interesting. It comes in handy when you have to search for any landmark, restaurants, cafes, ATM, grocery store, etc.

    The world around me is a freemium app available for Android as well as iOS. The free version is inclusive of advertisement, the paid version is ad-free.

    How to use World Around me?

    Do favourite things around you with WAM. Follow the following steps:

    Download the app and launch it. Once you launch the app you can either select the desired place or you can select from inbuilt 31 categories. Now bring the device to your eye level, the app will scan the location around you and fill the screen with the nearest desired places. Get ready to just WAM it!

    ·         Snapchat

    Well, Snapchat needs no introduction. But, did you know- Snapchat is a great app to use when outside? Snapchat has a few Augmented Reality features that change as you change your location around the world. You will get to use these features when you are near famous landmarks. You must have used Augmented Reality filters present in Snapchat to make your photos and videos fun and beautiful.

    Snapchat is a free app available for Android and iOS. Apart from using Snapchat filters, when outside, you can create your own filters and capture the moment using Snapchat. Snapchat offers Geofilters that are available to certain locations for a scheduled time.

    How to use Snapchat?

    Launch the app on your phone. You just have to click and swipe left to get the filters available at certain locations.

    If you are intrigued with Snapchat, I assume, you will love to read the below articles.

    Read: IKEA AR has launched an escape room on the Snapchat app.

    Also Read: Do you think Snapchat is ruling the Augmented Reality filter?

    ·         Zombie Run

    If you want to run daily but you keep procrastinating. The Zombie will make you run daily. You just need to put your headphones on. Unlike other AR apps, it is audio-based. The sound of Real zombies running after you will make you sprint as well.


    (source)

    The app has a freemium model available for Android as well as iOS. It is an experimental project of AR.

    ·         Lines of Play

    Hey, are you someone who loves to make virtual creations? Lines of play is an AR-based app that not only helps to create virtual elements but also makes it interactive. The virtual element can interact with the real world.

    How to use Lines of play?


    (source)

    You just need your device camera to create a design domino. The app is limited to Android users. It is simple to use and has interesting ideas inbuilt. You just have to point the camera around you and a virtual element will form. For eg: while walking on the sidewalk point the camera on your path and you will see layers forming and colliding with the real objects present around you. The elements can even hide, collide, etc.

    ·         SpyGlass

    Best AR Apps
     

    Spyglass app is your direction buddy (with or without internet). The app helps to navigate as well as know the direction. You can point your camera on any object in front of you and the app will help you to know the direction relative to the sun. The app is intact with navigation and compass benefits.

    The most attractive aspect of SpyGlass is its attractive features. The features of SpyGlass set it apart from the usual mapping app. The app can be used offline as well. It comes in handy when you are at a location with low or no internet connectivity.

    SpyGlass works on the freemium model and is available for Android as well as iOS.

    How to use SpyGlass?

    As per the review, you might have a little problem operating this app. Firstly, give the app access to your device GPS, Camera, compass and Photos. Refer to this pdf for further instruction.

    ·         Peakvisor- one of the best AR apps:

    Best AR apps
     

    I have reserved one of the best AR apps for the last in the list. If you love hiking, the peakvisor app is developed for you. Most often, we are not aware of the view we will get after climbing a huge mountain. Sometimes, we get amazing views after our long hike, but sometimes we end up climbing the wrong mountain. Had this ever happened to you? Peakvisor ensures you are never on the wrong trail and all your effort will certainly fetch you a breathtaking peak.

    Not only this, peakvisor intend to educate you about the mountain that comes on your way. The Augmented Reality technology helps to identify the summit and stuff you with the right information.

    How to use Peakvisor?

    It is a paid app available on Android and iOS. Launch the PeakVisor app on your phone. Point your phone’s camera to the mountain peak and the app will overlay the digital information on the summit. You also get to know the height and ranges. 3D maps help you to quickly know where the route is destined to take you. 

    Have a fun-filled day outside, using these best AR apps. Did you enjoy reading? I enjoyed writing. 

     Read: create your own Instagram filters using spark AR studio.

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  • Augmented Reality and NFTs

    Augmented-Reality-Nfts

     AR NFTs include AR elements and cues, such as the ability to visualize digital objects in your environment or on your face/body. 3D NFTs are digital objects that can also be visualized using AR or other technology. 

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  • Contact US

      Does Your Business Need The Pinch Of Augmented Reality?

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    • Augmented Reality Mastesclass

      “There can be no digital transformation without digital
      knowledge.”

       

      AR Masterclass

      Understand the possibilities, create the
      opportunities

      Now more than ever, digital transformation is necessary in just about every vertical of an organisation. But without deep understanding of new fields of tech, how will your team envision, design and fine-tune better solutions? That is where Tropos AR comes in.

      Our digital Masterclass is a live event, supported by a state of the art AR app. Over the course of one lunch-break, the Tropos AR team will take your knowledge of AR from ‘that Pokémon GO thing’, to realising the full scope of the revolution it will bring. A live talk, mixed with demo footage and five guest speakers will leave no stone unturned. But above all, with our Tropos AR app, you and your team will see every form of AR come to life, right in front of you.

       

      Individuals, Educators, Schools and NGOs.

      .Since we think of ourselves as AR Ambassadors, we have developed this lowest tier pricing for educational settings or industry bodies who are aiming to immerse themselves in the world of augmented reality.

      (only one such session per week, on a first come first served basis – * a small additional cost might apply if the number of participants exceeds [tbd])

      Organisations with up to 50 full time employees

       
       

      For SMEs this medium tier price point offers a unique opportunity to get management, communication and creative teams on-board the quantum leap to the boundless opportunities offered by augmented reality. Our interactive sessions not only inform but equally inspire your teams to think outside the box… or rather outside the screen.

      Multinationals & Organisations with more than 50 full time employees

       

      When speed is of the essence and you want to bring your entire organisation up to speed with the infinite communication and advertising opportunities created by augmented reality, then this session is sure to deliver exactly that.  Bring along all your management teams and creative stakeholders for what is bound to be a firework of information and inspiration.

      Tell me more

      If you want to learn more about the actual Masterclasses, please get in touch using the form below.  We aim to respond to all enquiries within 24h.

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      • , , , ,

        New Augmented Reality Trading Cards Are Topps

        augmented reality trading cards

        One of my first posts back in May when this blog was only a few weeks old was about the 3D augmented reality trading cards from Topps.

        At the time Topps had released augmented reality trading cards that you could interact with rather than just marvel at.

        The premise was you buy the Topps trading card, get it home and visit the website, hold up the trading card to your webcam and you get to play as the baseball player on the card.

        Pretty sweet. As a kid we used to collect trading cards and stick them in albums and that would be the end of it.

        Hot off the heels of that success, Topps and Total Immersion announced today. They have extended the range of trading cards to cover football.

        The New Topps 3D Live Football Cards Feature

        augmented-reality-trading-features

        • Quarterbacks who pop up from specially designated cards to fire passes to virtual receivers, all the while seeking to keep away from defensive obstacles.
        • Every pack of Topps 2009 Football contains one interactive code card.  Fans log on to enter the Topps 3D Live section and select the player on the code card. 
        • Once the player is selected and the program is initialized, it’s time for the snap from center.  When the card is held under a webcam, the quarterback springs to life, onscreen. 
        • Fans control the action with a few keystrokes.

        If you’re into football, baseball or just looking for something cool then it’s well worth picking up a pack to play. Be sure to checkout the Topps 3D cards.

        Being in the UK I’m more into soccer but I have been to an (American) football game.

        Many years ago I went to see the Seattle Seahawks, sadly it was 3 hours out of my life. I’ll never see again but the cheerleaders were a big plus point.

        I also went to see a baseball game, the Boston Red Sox. I was sitting above the exit and accidentally kicked half a pint of Guinness over the edge.

        Unfortunately it landed on some guy walking up the stairs. Dripping with Guinness and red with rage he was screaming at the guy next to me blaming him for the incident why I cried with laughter. Sorry dude.

        Some Topps Cards For Soccer That Would Be Cool

        If the prospect of being a Monday morning quarterback every day of the week grabs you, you can now get in the game, thanks to the Topps Company, Total Immersion and the magic of augmented reality.

        The two companies today introduced Topps 3D Live football augmented reality trading cards featuring star National Football League quarterbacks who come to play at Topps  virtual sports community.

        Building on the success of its groundbreaking 3D Live baseball cards for Topps, Total Immersion, the global leader in augmented reality, is bringing Ben Roethlisberger, Tom Brady, Eli and Peyton Manning, Donovan McNabb and other star quarterbacks to life in 3D, for  the 2009 NFL season.

        Topps, the leading creator and marketer of sports and related cards, is delivering a new level of interactive gameplay via the new football cards, introducing a highly engaging experience where virtual components are merged into a live video stream in real time.

        The new Topps 3D Live football cards feature quarterbacks who pop up from specially designated cards to fire passes to virtual receivers, all the while seeking to keep away from defensive obstacles.

        Every Pack Of Topps Football Has an Interactive Code 

        Topps-Football-Has-an-Interactive-Code

        Fans log on to enter the Topps 3D Live section and select the player on the code card. Once the player is selected and the program is initialized, it’s time for the snap from center.

        When the card is held under a webcam, the quarterback springs to life, onscreen.  Fans control the action with a few keystrokes.

        We’re fans of augmented reality, and the quarterback game we’ve developed with Total Immersion is simple, engaging and fun.

        These cards put fans in the huddle with their favorite NFL quarterback, and demonstrate yet again. How augmented reality trading gets the consumer into the action like nothing else. 

        That’s the kind of engagement that AR delivers consistently.

        3D Live augmented reality trading football cards are the newest attraction at Topps Town, an online sports community.

        The site was unveiled in June 2008 as part of the iconic company’s plans to expand into the digital space. Topps was recently named the exclusive card supplier to Major League Baseball.

        FAQ Most Frequently Ask Question 

        Are football cards worth collecting?

        Collecting football cards is easy, fun, and a great hobby to have. There are no rules for collecting.
        Since card collecting is considered a hobby, what you collect, how much you collect, and how much time and money you spend collecting are entirely up to you.

        Is Leaf a good card brand?

        Just like Donruss baseball, Leaf focuses on hits. They are perhaps best known for having a high autograph yield.
        Indeed, many Leaf products offer a strong autograph showing at a relatively low price. As we saw, their autos are comparable to Donruss ones and superior to most other unlicensed cards.

        Are sports cards still worth money?

        Baseball cards, like comic books and other collectibles, are valued for what they are and for the condition they are in.
        The valuations above, for example, are of “near mint” condition cards, which means a minimum of wear and tear.
        Values go down as the conditions move down to excellent, very good and good.

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      • , , ,

        Robot Vision For The IPhone

        Robot-Vision

        There are a plethora of augmented reality information applications available now. Layar, Wikitude, ARound, Yelp to name a few. In what is starting to become a crowded market will shortly arrive robot vision.

        Robot vision an app engine to augment searches

        Robot-vision-an-app-engine

        Robot vision is an application for the iPhone that uses the Bing search engine to augment your searches on the world around you.

        You get the usual mix of POI such as restaurants and bars so you’ll always know where they are, robot vision will also show you the nearest tweets so you’ll be able to see who is tweeting around you as well as Flickr integration to see pictures in your local vicinity that have been geotagged.

        But robot vision does have some nice features, for example you have the augmented reality view where information is placed in the camera view which updates as you move around.

        But when you lay the iPhone flat it switches into an overhead map view so you can see the POIs in a traditional map format.

        For your chosen POIs robot vision is also able to present you with user reviews so you’ll know if it’s worth visiting, and if you decided that it is then it’s only one click to get driving instructions to the destination.

        Robot vision is not available until sometime later this month but will have the following features:

        Robot-vision-features

        • Type in anything with Open-ended Search
        • Get a birds-eye view from Google Maps by looking down
        • Quickly select from popular location categories like Coffee Shops and Tourist Attractions
        • Discover rich, social content like Flickr and Twitter, with more on the way!
        • Easily jump to more info on Bing like restaurant reviews, call a location or get driving directions
        • Touch to select and navigate through items around you
        • Set your range with an Adjustable Radius

        Robot vision In action

        Robot-vision-In-action

        With the number of augmented reality software applications providing local information increasing, it’s rapidly becoming a packed market space.

        So the question is which are the good ones? It would be interesting to hear what you favourite local search application

        FAQ Most Frequently Ask Question

        Is computer vision a robotics?

        Computer vision applications have become one of the most rapidly developing areas in automation and robotics, as well as in some other similar areas of science and technology, e.g., mechatronics, intelligent transport and logistics, biomedical engineering, and even in the food industry.

        Why is robotic vision important?

        One of the major benefits of machine vision being used in industrial robots is increased flexibility. One robot with vision can do the tasks of several blind robots.
        The ability of a robot to adjust to its environment allows it to pick up, locate and/or work on a part in any orientation.

        What does robot sensing and vision mean?

        Robotic sensing is a subarea of robotics science intended to give robots sensing capabilities, so that robots are more human-like. 
        Robotic sensing mainly gives robots the ability to see, touch, hear and move and uses algorithms that require environmental feedback.

        What can computer vision do for robotics?

        The term, computer vision, is used to designate the technology in which a computer digitizes an image, processes the data, and takes some type of action.
        machine vision system uses a sensor in the robot for viewing and recognizing an object with the help of a computer.

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      • , , ,

        AR Marketplace Meeting – Mobile World Congress

        If you are attending Mobile World Congress in Barcelona in a few weeks then be sure to spend 5 minutes today registering for the Mobile AR Marketplace meeting which will take place on:

        Welcome

        Qualified companies in the mobile AR ecosystem who seek to buy, sell, license or develop applications with platforms, technologies or content for mobile users are invited to participate in the first Mobile AR Marketplace.

        This unique event will maximize new and deeper business discussions based on the position of companies in the mobile AR value chain and their statements to the meeting plenary.

        Then our framework for interaction during a series of short meetings acts as a springboard to closing deals with new partners.

        Objectives

        ar-marketplace

        The Mobile AR Marketplace is designed to:

        • Attract to one place at the same time the key buyers and sellers of
        • AR platforms
        • a variety of professional and infrastructure services
        • core technology components,
        • anyone with content for successful mobile AR experiences.
        • Permit rapid identification of potential mobile AR business relationships among the marketplace participants,
        • Accelerate the assessment of mutual compatibility and
        • Enable the establishment of win-win business relationships.

        Do you need to participate?

        ar-marketplace

        This is a meeting of pre-qualified business professionals representing companies with a clear position in the mobile AR ecosystem.

        In order to determine if you should participate, to establish your position and to receive your no-cost participation kit, review these reasons to participate, check the criteria for participation and complete the registration form.

        Getting started with mobile AR

        ar-marketplace

        The mobile AR Marketplace is not designed to serve the needs of those business professionals who are not already familiar with mobile AR.

        Those seeking a rapid orientation to the opportunities and requirements of mobile AR are invited to visit this page and to follow links to third party resources on the Internet.

        FAQ Most Frequently Asked Questions

        Our replies to your most frequently asked questions are found on this page. If you have other topics which you wish to raise, or suggestions for improvements.

        Is my phone AR enabled?

        Any iPhone from SE and newer is AR enabled. On Android devices it opens Scene Viewer. 
        The AR compatible Android devices need to run Android 7.0 Nougat or later installed with Google Play Services for AR. If this is not installed, it will prompt you to install it.

        Why doesn’t ar work on my phone?

        Another reason your phone might not be working with View in 3D’s ‘View in your space’ functionality is the Google Play Services for AR package.
        Even if your phone is on the list of supported ARCore devices, you may need to make sure you’re on the latest version to avoid any hangups.

        Why can’t I view 3D animals in my space?

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      • , , ,

        Parrot ar drone – Augmented Reality Gaming for iPhone

        parrot ar drone

        The breakout technology this year so far at 2010 CES is an apparent device that integrates real world hardware, a mounted webcam, an iPhone, and an Augmented Reality game called the parrot ar drone.

        The AR Drone is designed and developed by Parrot, a Paris, France based company that specializes in wireless devices for mobile phones.

        Parrot currently employs 450 people worldwide and generates 85% of its sales overseas. Below is some detailed content from the official press release:

        Parrot, global leader in wireless peripherals for mobile phones, today revealed an augmented reality gaming experience for use with the iPhone and iPod touch.

        The intuitive Parrot AR Drone, a quadcopter piloted with an iPhone or iPod touch, allows adults or kids to fly in a real-world environment while simultaneously playing a video game from the device’s screen.

        The Parrot AR Drone combines the best of today’s wireless, video and gaming technologies. To allow real-world objects and conditions, like a tree or wind, to become a part of the video gaming experience.

        The Parrot AR Drone received a 2010 CES Innovations award for Electronic Gaming Hardware. It will demonstrate live throughout the week at the 2010 Consumers Electronics Show.

        Parrot has been building innovative wireless technologies for vehicles, home and beyond for more than 15 years. The AR Drone project brings Parrot’s expertise in wireless technology to the gaming community.

        Parrot AR Drone create dreams

        parrot-ar-drone-dreams

        At Parrot, we have been developing wireless concepts for video games for 4 years. Our first project was a Bluetooth race car. We develop it, but its not satisfing.

        A video game should contain a part of a dream. I missed with the Bluetooth car, explains Henri Seydoux, founder and CEO of Parrot.

        It should fly. So I started the idea of the AR Drone. With video cameras and a powerful computer, we have developed a very stable drone that is easy to control and flies like a dragonfly.

        Parrot AR Drone a cutting-edge video quadcopter

        Parrot ar drone is a quadcopter that consists of a central cockpit surrounded by four propellers, each driven by an engine. It offers amazing possibilities for piloting, excellent maneuverability and extraordinary stability.

        parrot-ar-drone

        The heart of AR Drone contains all electronic components and two cameras:
        • The first camera, located underneath, connects to an Inertial Measurement Unit, which allows the AR Drone to measure its speed and perform flawless stationary flight. Parrot Smart Piloting (PSP) technology compensates for wind and other environmental conditions during outside flights.
        • For the first time, these technologies, used primarily for professional and military applications, have been adapted to the gaming universe.
        • The second camera, at the front, broadcasts and streams to the iPhone or iPod touch screen. What the AR Drone sees, as if you were sitting in the cockpit. This allows for the augmented reality gaming experience.

        The Parrot AR Drone generates its own Wi-Fi network that simply connects to an iPhone or iPod touch and turns it into a true piloting station.

        An unseen mix of captors (wide angle camera and high speed camera, MEMS (Micro Electro Mechanicals Systems), 3 axis accelerometer, 3 axis gyro, ultrasound sensor) associated with a powerful computer make. The piloting easy and accessible even for the youngest or non-technologically savvy.

        Thanks to the accelerometer of the iPhone or iPod touch that detects user’s movements. The AR Drone is very easy to pilot by leaning the mobile. IPhone forward to move forward or sidewise to corner or change direction.

        On the touch pad of the iPhone, command buttons also indicate some actions such as rise, down, rotate, move back, move forward. Observing the AR Drone obey each movement of his hands is an extraordinary experience for the player.

        Parrot ar drone experience gaming indoors and outdoors

        parrot-ar-drone

        Parrot AR Drone is designed for flying inside and outside:

        For a flight inside, a hull surrounds the propellers and protects the AR Drone if it hits an obstacle. For the outside, a shaped hull reduces the area to the wind for better maneuverability.

        Each flight with the AR Drone will always be a new experience. Outside, players will have to take into account the changing elements of the real environment, the shading areas or any other obstacles.

        Parrot ar drone offers unprecedented multi-player possibilities:

        Thanks to augmented reality, it is possible to recreate an aerial fight between two drones.

        The worlds of video gaming and radio controlled devices collaborate for the first time evolving simultaneously in both environments.

        Parrot ar drone an open environment for gaming developers:

        The Parrot ar drone is built on an open platform, accessible to game developers. Developers who are interested in creating games for the parrot ar drone. 

        A Software Development Kit (SDK), including a prototype of the AR Drone, will be available soon for approved applicants.

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      • , , ,

        Augmented Reality Advertising – A Possible Future

        augmented-reality-advertising

        Last week we had a couple of students visit us to finalise their dissertation which is based around augmented reality advertising, cheers to Bradley and Kieran for dropping by our office. One of the topics we discussed was how augmented reality will change advertising and will it change advertising for the good.

        Augmented Reality Advertising Examples

        augmented-reality-advertising

        I’m not convinced that advertisers fully understand the potential yet, but nevertheless there are a few good examples of augmented reality advertising campaigns that enable a user to interact with products before they commit to buy. Everything from trying on sunglasses, clothes, watches or even seeing how furniture will fit in the home.

        For a long time now we have heard about advertisers wanting to give us geo-targeted promotions, it’s not a fantasy, there are many companies that offer Bluetooth Marketing solutions which have a proximity range of around 100m and can beam out offers to any mobile user foolish enough to leave Bluetooth enabled.

        You know the kind of thing where you are out shopping and your mobile receives special offers from stores as you walk past.

        If I’m out shopping, I could be tempted to receive targeted messages about that single specific item I am looking to buy.

        But if I am looking to buy a  TV I don’t want my phone filled up with discount vouchers for pizzas, baby food, new suits or teeth whitening products as I make my way to the electrical store.

        Augmented Reality Advertising Companies

        With augmented reality advertising companies are looking at how they can build targeted campaigns to get the best return on their investment, and this means understanding their customer.

        The technology already exists where digital signage is able to recognise if the person passing is a male or female, young or old, happy or sad, and then choose what advertisement it should display.

        Someone who is sad could be targeted with an advertisement for a holiday in the sun, whereas a young guy would see the latest pair of Adidas trainers.  I have no problem with that, it’s an example of non intrusive targeted marketing.

        augmented-reality-advertising

        But what happens when digital signage evolves to the point where it recognised you and gives you a custom advertisement based on your buying habits, or worse yet your Google browsing history?

        I have a supermarket loyalty card which we use every time we go shopping. Occasionally when our discount vouchers arrive we’ll get offers for obscure products that have been recommended to us based on a single random purchase we made in the past.

        I think the last example was when we had purchased something and shortly after discount vouchers arrived for male incontinence pads, no worries, no harm done, the vouchers go in the bin.

        How do I create augmented reality advertising?

        Let’s jump forward now to a short time in the future when digital signage has evolved to the point where it can recognised individuals and offer you targeted advertisements based on your previous buying habits.

        augmented-reality-advertising

        Since digital signage is not private, anyone close by will see/hear your ‘targeted message’ (as well as their own). How do you feel about being offered incontinence pads while riding the escalator on the way to work?

        Even further in the future when augmented reality glasses are commonplace, are we looking at a world where advertisers will combine augmented reality with the real world to such an extent that just by looking at a product will kick start an advertisement?

        For an example of a nightmare futuristic scenario take a look at the following video.

        So far developers and advertisers have been responsible (or just slow) to exploit mobile augmented reality as a geo-targeted augmented reality advertising platform and have avoided spamming the user with unnecessary advertisements by pointing out the nearest Mcdonalds, Burger King, Starbucks etc while you are looking for a train station. Let’s hope that it stays that way.

        FAQ Most Frequently Ask Question

        What is the future of augmented reality?

        According to Markets and Markets, the market for AR technology is worth $15.3 billion. It’s worth exploring the different avenues and trends that drive the surging augmented reality market.

        Is Augmented Reality the future of supply chain?

        Augmented reality is becoming the new normal within supply chain management, offering ways to combine real situations and digital innovation to do traditional tasks faster and more efficiently.

        What are the risks of augmented reality?.

        Additional AR/VR physical risk includes: Immersion distraction Users become so engrossed in the virtual experience that they are fully unaware of what is occurring in their physical surroundings (e.g., theft or vandalism is occurring).

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      • , , , , ,

        Augmented Definition – What Is Mobile AR ?

        Augmented-Definition

        “The augmented definition is – made greater, larger, or more complete. How to use augmented in a sentence”

        How much augmented is required to make a mobile application an augmented reality application.

        At ARE2010 in just a few weeks I am talking about trends in mobile augmented reality.

        As part of my research, I have looked at every single augmented reality application in the AppStore and Nitin has compiled a list of every Android application.

        That’s around 700 applications that claim to be augmented reality applications.

        Mobile Augmented Reality:

        As part of the research, we have compiled a list of all the applications and recorded what the application does, what category it fits into, normalized all the categories (Layar is listed as a reference, Wikitude is travel), and attempted to list why it classes itself as an augmented reality application.

        Now I have my huge list of applications it’s led me to ask the question, just what’s in the mobile augmented reality anyway. Best Way to Capture Augmented Product.

        Augmented Reality Demo

        If I said I saw a great augmented reality demo, chances are the first thing that comes to mind is someone waving a marker around in front of their webcam. If I said I saw a great mobile augmented reality demo you’d probably think of waving a phone around to see nearby points of interest.

        There are however applications with various levels of augmented, so as part of my analysis, I separated every application into categories on how they claimed to be AR,

        I categorized applications into 5 categories.

        • Camera display
        • Audio
        • Image recognition
        • Location-aware
        • None

        Over the next few posts, we’ll look at these categories of augmented reality, and between us, we’ll decide what level of augmented we expect before an application can call itself an augmented reality application. Today we’ll start with the camera display.

        Camera display – The application turns on the camera to overlay content in the camera view.

        Applications that fall into this category typically come from several groups of applications.

        • World browsers (Wikitude, Layar, Junaio, Tagwhat, etc)
        • Games (Pandemic, Arcade Reality, etc)
        • Image manipulation (Zombie Cam, Holiday Cam, living, etc)
        • On-screen see-through (Type’n walk, Tweet Through, etc)

        World browsers, personally I am happy to call these applications augmented reality applications, I realize that they have their detractors who claim that the camera serves no purpose, and if you place your finger in front of the camera lens the application still works as the application isn’t aware of its surroundings.

        I think that’s precisely why world browsers such as Layar and Wikitude have augmented reality applications, if you place your finger in front of the lens they still work but they lose all context without the camera. No camera and the application becomes useless.

        Augmented-Definition

        If then context is a requirement of augmented then how do we classify games such as Pandemic and Arcade Reality? Both are excellent examples of games that use the camera and accelerometer so the action takes place in the user’s surroundings, but here the camera serves no purpose.

         

        If I place my finger on the camera the game still plays and it still has its context as the background severed up via the camera serves no purpose.

        Augmented-Definition

        Above the images are of Arcade Reality showing my messy office, the game is obviously more enjoyable to play than a blank background,  even if the camera view adds no context to the game.

        Image manipulation appears to be a popular category and in my view the most contentious. Typical examples of these applications include taking pictures of your friends and adding 3D graphics to the photo.

         

        In one sense you are augmenting reality by adding content to the photo and it’s no different from a desktop application that lets you try on sunglasses, clothes, or place a sofa in your living room. But some applications do little more than adding a picture frame to the picture, is that really augmented reality?

        Augmented-Definition

        What is the difference between adding a pair of sunglasses to a face or adding a simple picture frame around a user’s photo?

        On-screen see-through applications simply turn on the camera and enable you to write tweets, emails, or texts while walking with your input superimposed on the camera feed or even divide up a pizza.

        These applications tick the box of visually showing the camera view and providing a level of interaction with the application, but do they tick your augmented box?.

        See-through-applications

        So the questions relating to applications that rely on the camera to display data to the user:

        Frequently Asked Questions (FAQ)

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      • , ,

        Smoki AR Facebook Fun

        Ar-Facebook-Smoke-AR.

        If you have a Facebook account take a look at the Smoki augmented reality game.

        Smoki Augmented Reality Game :

        If you have no idea what Smoki’s are, think Wotsits if you’re British, think Cheetos if you’re from across the pond.

        Smoki’s I’m informed by Ivan Rečević from HUGE Media, the games creator is a local brand of cheesy snacks from Serbia, but their snacky goodness is irrelevant. What is important is the game requires you to eat as many of the snacks as they fall from the screen as possible.

        This can be achieved either by moving the mouse to control the character or by using your webcam.

        In the webcam mode, you use your head to eat the snacks as they fall. The more you catch the higher the score. It’s a good example of using head tracking as a human interface and the challenge friends option is a nice touch.

        Please have look at the awesome augmented reality future with the amazing technical and futuristic helping content in inaugment .

        While on the subject of Facebook. You can become a fan of the Augmented page here:

        Realtime Smoke AR Games :

        • Willow
        • Tecmo Bowl
        • Ninja Gaiden
        • GamesBeat

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      • , ,

        Augmented Reality in Advertising – A Possible Future

        Augmented-Reality-in-Advertising

        Last week we had a couple of students visit us to finalize their dissertation which is based around augmented reality.

        One of the topics we discussed was how AR in advertising will change and will it change advertising for the good.

        Virtual Reality Advertising Examples:

        VR-in-digital-advertising

        I’m not convinced that advertisers fully understand the potential yet, but nevertheless there are a few good examples of augmented reality campaigns that enable a user to interact with products before they commit to buy.

        Everything from trying on sunglasses, clothes, watches or even seeing how furniture will fit in the home.

        For a long time now we have heard about advertisers wanting to give us geo-targeted promotions.

        It’s not a fantasy, there are many companies that offer Bluetooth Marketing solutions which have a proximity range of around 100m and can beam out offers to any mobile user foolish enough to leave Bluetooth enabled.

        You know the kind of thing where you are out shopping and your mobile receives special offers from stores as you walk past.

        But if I am looking to buy a  TV,  as I make my way to the electrical store.

        Augmented Reality Advertising Companies:

        augmented-reality-the-future-of-advertising

        With augmented reality companies are looking at how they can build targeted campaigns to get the return on investment.

        The technology already exists where digital signage is able to recognize.

        Someone who is sad could be targeted with an advertisement for a holiday in the sun.

        I have no problem with that, it’s an example of non intrusive targeted marketing.

        But what happens when digital signage evolves to the point where it recognizes you and gives you a custom advertisement.

        I have a supermarket loyalty card which we use every time we go shopping.

        Occasionally when our discount vouchers arrive we’ll get offers for obscure products.

        How do I create augmented reality ads?

        Let’s jump forward now to a short time in the future when digital signage has evolved to the point where it can recognize individuals and offer you targeted advertisements based on your previous buying habits.

        Since digital signage is not private, anyone close by will see/hear your ‘targeted message’ (as well as their own).

        Even further in the future when augmented reality glasses are commonplace, are we looking at a world where advertisers will combine augmented reality with the real world to such an extent that just by looking at a product will kick start an advertisement?

        For an example of a nightmare futuristic scenario take a look at the following video.

        So far developers and advertisers have been responsible (or just slow) to exploit mobile.

        Augmented reality as a geo-targeted advertising platform and have avoided spamming the user with unnecessary advertisement.

        Burger King, Starbucks etc while you are looking for a train station. Let’s hope that it stays that way.

        Frequently asked Questions (FAQs)

        How will Augmented Reality affect our future?

        All of our senses such as touching, hearing, seeing will all be incorporated into next-generation AR devices, they will have a wider view and they will display information almost anywhere within the user’s peripheral vision.

        How AR will change advertising?

        First, AR is immersive. Customers enter an environment provided by your brand. AR helps your audience experience your brand and helps you to create meaningful emotional connections. This makes AR ads perfect for promoting sales and building up your company’s reputation.

        Why has augmented reality become important to advertisers?

        Reason #1: Emotional Connection. Augmented reality ads are immersive, which means they help marketers create a certain emotional connection with customers.

         

         

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      • , ,

        Print Is Dead Long Live Augmented Reality

        Long-live-augment-reality

        It’s hard to imagine the ways in which augmented reality will change our lives in the future, but one area ripe for picking is the printed press.

        Magazines for example, the images are stationary and don’t move or change. A picture says a thousand words but video or interaction says a lot more. This is because of long live augmented reality.

        Skip forward several years from now and imagine picking up the newspaper and looking at the TV guide, instead of seeing a still picture of the latest episode of lost long live augmented reality able to see a full length trailer for tonight’s episode.

        An AR marker :

        AR-Marker
        Shutter Stock

        Of course this is possible already, marketers have been embedding AR markers into printed media for a while.

        The problem is those black and white squares where the 3D content will be rendered means very little to the human eye.

        Unless you have some way to interpret the image into it’s long live augmented reality form it’s a waste of advertising space.

        But it’s only a matter of time before black and white markers are a thing of the past and we are able to recognize natural shapes.

        Metaio is a company at the cutting edge of augmented reality development, in their latest vision video we get a flavor of how the future of print may look once these barriers have been removed.

        If you watch the video below you’ll notice how real shapes are used as markers making the content readable whether you are viewing with an augmented reality device or the human eye.

        Not only that but the augmented reality content is compelling and adds value to the product, a real marketers dream. I can’t sail but I now have an urge to buy a yacht having been brought into the dream.

        Did you like this? Share it:

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      • , ,

        Has The Augmented Reality Bubble Burst?

        Augmented-Reality-Bubble-Burst

        Yesterday I read an interesting article on Wired where they issued an open letter to augmented reality bubble burst.

        In their article they question where all the killer apps are and highlight the fact that  AR is well and truly in the trough of disillusionment.

        Augmented Reality Bubble Burst Overview:

        As someone who has been positive about AR for the last few years, I’m afraid I’ll have to agree and ask, has the Augmented Reality bubble burst?.

        Augmented Reality Bubble Burst Creating Reality AR/VR:

        Sometimes writing a blog requires a lot of motivation. I open my inbox each morning hoping to find an email from the developer of the long fabled killer augmented reality app.

        Instead my inbox is filled with announcements about yet another AR Browser. Not that I have anything against AR Browsers but I wonder why developers keep reinventing the wheel.

        It’s not as if I walk down my local high street and have to avoid flailing arms from people frantically waving their phones around discovering content.

        Applications AR / VR:

        Applications-AR-VR
        Shutter Stock

        Natural feature tracking hasn’t set the world alight and there are so many disappointing applications where developers do the absolute minimum.

        An example of this is the Mercedes C Class Sports app. Coming from a top brand like Mercedes who want consumers to experience their cars, they had a fantastic opportunity to build a showcase application in augmented reality bubble burst.

        What did they build? A marker based app that allowed the user to add a spoiler and window trim to a car.

        Honestly, the changes were so superficial and difficult to spot that they really shouldn’t have bothered.

        If you go to the effort of creating the 3D models, surely the budget would stretch to some features that were actually useful.

        Nothing fancy, changing the car’s color, wheels or other things potential consumers might actually want to see.  While I pick on Mercedes, games developers are also at fault with their liberal use of the AR tag.

        Playing space invaders on my iPhone, if the app happens to turn on the camera so the aliens are on a backdrop of my living room rather than a fancy space background, that’s not AR folks.

        Its experiences like this where AR doesn’t deliver any value to the user experience that constantly damage the consumer’s view of AR.

        AR Games:

        Last year I had the opportunity to work with a major network operator who wanted to publish some AR games to their Android store.

        I demoed some of the best marker based games available and wowed them with the technology.  And you know what they are right.

        Marker based gaming is not intuitive for the average consumer. If you are reading this you are tech savvy but we are not the ones.

        The average consumer wants a trouble free, sit on the couch without moving around gaming experience.AR games make fantastic demos but not necessarily a fantastic gaming experience.

        Don’t get me wrong there are some great applications available but these are exceptions rather than the norm.

        Next week I am speaking at a conference on how AR can be used. As I search for demos, bar a handful of new apps. I find myself returning to the same apps. I have demoed for the last few years.

        AR Glasses:

        AR-Glasses
        The savour of AR is long thought to be AR glasses. Almost on a weekly basis I see screenshots of futurist contact lenses and all encompassing portable glasses.

        The technology isn’t even here yet and already it’s been hyped to a level where it will be impossible for it to live up to. 

        AR glasses are not going to save AR, the killer app is going to save it.

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      • , , , ,

        Top companies Augmented Reality share in the market

          Do you know which companies Augmented Reality is maximum involved in tapping new AR opportunities? Augmented Reality is one of the most powerful innovations of recent times. In the past 4 years, the technology has maximized its use cases. From, catching those zombies to eagerly waiting for commercial uses of Augmented Reality glasses, the perception of Augmented Reality in users eyes have changed. But how did it happen?

        One of the reason is due to the support and belief of biggies in Augmented Reality technology. If you have not been under the shell, I am certain you have heard of the term Augmented Reality. Augmented Reality is still the most buzzing terminologies in the market. Do you want to know which companies are going all-in to mark their footprint on Augmented Reality innovations?

        Warming up:

        Here, is a list of top companies Augmented Reality share in the market (in no particular order).  The article is stuffed with lots of statistics and accomplishments, so get ready to take it all in. But, before that, if you are new to the term Augmented Reality, you might want to go through this article. Let’s gets started:

        Top companies Augmented Reality share in the market:

        companies Augmented Reality

        ·         Google LLC:

        Google is one of the first few companies to forecast the limitless potential of Augmented Reality. Since then, time and again, Google has been experimenting with Augmented Reality innovation. Google has religiously tried its hand on AR hardware as well as AR software. Some worked, some didn’t! Google has introduced google 3d animals, google ARghost, Google AR makeup, Google ARcore, etc. In Augmented Reality device, we hear the news of Google glasses launching soon. In May 2014 the first version of Goggle glass was launched. (Company had launched earlier for commercial uses, but due to privacy issues it was taken back). Companies Augmented Reality share depends on their inclination to invest in the technology.

        ·         Apple:

        Apple is another prominent Augmented Reality player. Now and then we see new Augmented Reality integration in Apple devices. Apple is dedicated to revamping user experience, using Augmented Reality technology. If you are curious to know Apple contribution to the AR world, you can read it here. ARkit was introduced by Apple to help developer build Augmented Reality apps. Recently Apple has included new AR filters in its short-video making app, Apple clip. The report says, Apple is working on Apple glasses and will launch them by 2022.

        ·         Facebook:

        companies Augmented Reality

        Facebook is primarily using Augmented Reality to hook audience and boost marketing through Augmented Reality filters. Billions of people present on these platforms make it a great marketplace for businesses. Brands are using AR filters to get more visibility. Creators are using these filters to level up their creator game. Due to Facebook Reality Ads Augmented Reality has proven to be a game-changer in the Marketing and Advertising domain. The increasing interest of top companies Augmented Reality demands to be watched.

        The try-on feature is one of the most powerful ways to help businesses thrive. People can instantly try their product which pushes them to buy.  In 2014 Facebook collaborated with Oculus and paid $3 billion. Recently Facebook Reality Labs has announced the Facebook AR wristband. You can get the complete information here. A lot of buzzes is going around for Facebook Reality glass. The Verge says Facebook has 10,000 employees working on Augmented Reality and Virtual Reality devices.

        ·         Microsoft:

        Microsoft is leading in the Mixed Reality world. The company has launched HoloLens a few years back that helps people to assist in their work. HoloLens is being heavily used in the healthcare industry. Recently we saw the first holographically navigated spine surgery, click here to know more. The HoloLens 2 is determined to renovate the office working methodology. Freshly, Microsoft has won a contract worth $22 billion for an Augmented Reality headset. Want the details? Click here.

        ·        Magic Leap Inc.:


        (source)

        Magic leap is an America-based startup involved in Augmented Reality device development. The company aims to boost productivity in the workspace using AR devices. Magic Leap has raised $350 million and is a member of F series funding. The company has been in trouble in early 2020 but the clock is working fine now. The CEO – Rony Abovitz – of Magic Leap says, “we are making very good progress in our healthcare, enterprise, and defence deals”.

        ·        Niantic, Inc:

        Niantic is one of the foremost company to Embrace Augmented Reality. Pokemon Go – your favourite zombie game- is the child of Niantic. Pokemon Go gets the credibility to take Augmented Reality into mainstream technology. Thereafter, companies figured out multiple uses of AR in different industries. Niantic lab official blog says, “Throughout the past year, we have made strategic investments in initiatives focused on AR mapping and computer vision” The company has acquired Escher Reality and Matrix Mill and is invested to make the AR future promising. Niantic is working on new features such as reality blending, 3D mapping projects, etc. Reports say Niantic is working on AR headsets as well. Niantic has been investing time to time on Augmented Reality hardware space and aims to “turn the world into an Augmented Reality canvas which games and other applications can paint on top of”.

        ·        Blippar Ltd.:

        Blippar is recognized as an Augmented Reality pioneer and has recently closed $5M in funding and a B2B model. Blippbuilder is engrossed in creating a SaaS (Software as a Service) AR platform that has a huge market. Due to pandemic and remote work companies have been crazily invested in SaaS technology. Blippar is on the mission to integrate AR in SaaS and revamp the user experience. CEO of Blippar says, “We are very excited to have attracted investors of this calibre to Blippar, 2020 was a transformative year for Blippar with a 200% increase in revenue quarter on quarter”

        Wrapping up:

        Did you enjoy going through top companies Augmented Reality share in the market? These companies are investing heavily in Research and development. Augmented Reality is soaring are you excited for the next announcement by any of these companies? Which are your favourite Augmented Reality companies?

        Also Read: Select your favourite lipstick shade using Augmented Reality.

         

         

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      • , , ,

        Spark AR Hub Manage Effects

        spark-ar-hub

        What is Spark AR Hub?

        Flash AR Hub is the item makers use to distribute, oversee, follow and comprehend the exhibition of their AR impacts across Facebook’s group of applications and gadgets. 

        spark-ar-hub

        When do I utilize Spark AR Hub?

        At the point when your AR impact is constructed, and you have every one of the resources you need to distribute, you’ll utilize the fare highlights inside Spark AR Studio to prepare your effects.

        If we have a bit-by-bit manual for trading impacts that is useful to follow.

        At the point when your fare is finished, you’ll transfer your traded document to Spark AR Hub.  You’ll use Spark AR Hub to deal with your impact.

        Today, when you’re transferring an impact to Spark AR Hub, we’ll approach you to choose an objective: Facebook or Instagram. Instagram is our most current stage for Spark AR impacts.

        We freed it up to everybody recently.

        Contingent upon which objective you pick, your impact will be freely accessible through the Facebook or Instagram cameras whenever it’s supported.

        spark-ar-hub

        One important note on endorsements: all effects submitted should adhere to our local area principles and stage arrangements.

        In addition, for Instagram, we have some great tips that you can use to help support your problems.

        How might I advance and offer my AR impacts?

        When your impact is endorsed, it will make a special connection with your result through Spark AR Hub.

        You can utilize this connection to share your effects any place you like (e.g., on your Facebook Profile, Facebook Page, individual blog, online media accounts, and so on) At the point when somebody taps on it, it’ll naturally open your impact in their Facebook or Instagram camera.

        Presently, there are various ways you can additionally elevate your influence to help individuals discover it and give it a shot.

        We’ve gathered some supportive tips and strategies you can attempt when you’re prepared.

        How would I gauge the exhibition of my AR impacts?

        Flash AR Hub gives Insights to help you follow and see how your distributed impacts perform on Facebook and Instagram.

        spark-ar-hub

        We offer three measurements across every stage: Impressions, Captures, and Shares. We’ll clarify each:

        • Impressions are the occasions your impact appears on a screen. This incorporates when an effect appears while somebody gives it a shot in the camera and when the product is shown in a common story or post.
        • Catches are when somebody saw a photograph or video that included your Facebook or Instagram camera impact.
        • Offers are occasions when someone takes and shares a photo or video that affects your Facebook or Instagram story or post.
        • Remember, this is just one way of Spark AR Hub. There are extra highlights and controls you can use to deal with the entirety of your belongings. However, we trust this assists you with the beginning.

        Frequently Ask Question (FAQ)

        Would I be able to bring in cash from Spark AR?

        There are practical reasons why organizations ought to make their AR impacts for Instagram Stories.

        Yet, one of the greatest has to do with exhibiting your items and bringing in cash on Instagram.

        With the new Adobe Spark AR mix, clients will want to basically “attempt” items before buying the application.

        What is the sparkle AR center point?

        Sparkle AR Hub is the item makers use to distribute, oversee, follow and comprehend the exhibition of their AR impacts across Facebook’s group of applications and gadgets.

        Flash AR Hub is accessible to anybody with a Facebook account and can be accessed at.

        Does Instagram pay for channels?

        No, they are not. The ideal approach to adapt your channels is to move toward genuine brands and pitch your administrations.

        Or on the other hand, Fiverr may function also. It would be cool on the off chance that they paid per utilization, like Spotify or something.

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        • Get Growth In Augmented Reality World
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      • ,

        Augmented Reality As An Inventive Promoting Device

        augmented reality device

        The way that Augmented Reality is something beyond publicity for a bit of gathering of well-informed geeks isn’t just demonstrated by Google’s “Undertaking Glass,” which has as of late been abundantly talked about.

        Consistently, there are public statements and reports on expanded Reality, with which new, breathtaking opportunities for promoting items are made. The promoting business surveys the assumptions for the creative and related monetary potential as confident. 

        What is Augmented reality? 

        Increased Reality, or AR for short, is the PC helped develop the view of the real world. Rather than computer-generated Reality, in which the client is submerged in a virtual world, expanded reality centers around showing extra data. The specialized difficulties, hence, lie basically in deciding the position and showing pictures and movements continuously. 

        Specialized prerequisites for augmented Reality 

        To utilize expanded Reality, a camera that records the item or the climate and a screen that furnishes the client with the picture are required. The client’s situation is perceived with following programming or a GPS beneficiary and connected to application programming, which executes a correspondingly put away program. 

        Augmented Reality in pragmatic application 

        The utilizations of expanded reality contrast on a fundamental level just as far as their portability and intricacy. The hidden increased reality framework stays as before. 

        Electronic expanded reality applications offer complex choices for fixed PCs or PCs with cameras and web access. Printed markers, like the unique QR codes, yet in addition pictures, business cards, flyers, item bundling, and surprisingly the actual clients, can be used as markings.

        ar application

        The garments mail-request organization Otto employs increased Reality and keenly interfaces it with the social web. With another Facebook application, dresses can be taken a stab at essentially, which works with the choice and brings down the restraint limit of internet requests. 

        This is the reason fixed AR applications are fundamentally utilized at retail locations or exchange fairs. By holding the bundling or another marker before a screen, the client finds out about the potential uses and elements of the item in 3D. 

        Since current cell phones now have the segments needed for expanded reality, they are pretty compelling to portable AR applications. A cell phone with a camera, a relating application, or an AR program and GPS is required.

        For example, print media, such as commercials and banner promoting, have high expectations for the new AR innovation. It empowers admittance to the universe of the mobile web – a WOW impact ensured.

        Virtual Reality for showcasing

        VR advertising permits organizations to overcome any barrier between experience and activity. You can utilize VR to offer a computerized insight instead of an actual one, which can advance items and administrations. Just as advancing existing items, you can likewise utilize VR to exhibit improvement.

        Vr application

        This will assist with getting clients to put resources into what you are making – just as give you a wellspring of input.  In particular, VR changes the dynamic among brands and purchasers.

        Maybe then utilizing promotion blockers or clicking out of advertisements as fast as could be expected, individuals search out VR brand encounters. Here, your customers come to you; instead of you need to draw in them. 

        Augmented Reality for promoting 

        Expanded reality (AR) is an arising pattern in showcasing and deals methodologies. It permits brands to give clients remarkable encounters with the comfort of taking advantage of their cell phones. AR gives you another device with regards to driving deals and improving brand esteem through cell phones. 

        Brands can utilize AR to permit buyers to attempt items before getting them, with expanded shopping encounters getting progressively famous. From testing cosmetics to test driving a potential new vehicle.

        FAQ Most Frequently Ask Question 

        Does Augmented Reality expand deals? 

        Connecting with clients through shopping interaction is getting progressively aggressive. With expanded reality, retailers can build up another approach to rival a completely new client experience that prompts higher deals and expanded consumer loyalty. 

        How could organizations utilize increased reality? 

        One way increased the truth is utilized in a business is through 3D displaying. Organizations, for example, Walmart and Chipotle use AR to prepare representatives. This gives them an active preparing experience without the danger of expensive genuine errors. 

        What is required for Augmented Reality? 

        Increased reality two or three unique things to work. It needs a camera since it should have the option to see and decipher the world. It needs movement sensors so when you move around your gadget it comprehends where it is comparable to its general surroundings. 

        What is the increase in supporting deals? 

        The expanded item adds highlights and administrations that recognize it from the equivalent or comparable items offered by different dealers. Item increase doesn’t change the real item, yet all things considered, enhances the buy.

        Conclusion

        Increased Reality is as of now still in its earliest stages as innovation and promoting device. By the by, every day developing number of AR applications and potential uses demonstrates the capability of expanded reality as a successful instrument for astounding and obvious item showcasing. 

        augmented reality future

        The intuitiveness related to AR innovation does not just make the item substantial in a multi-tactile way, yet additionally positively affects the brand’s noteworthy worth and the probability of procurement.

        It stays not yet clear how many specialized obstructions, moderately high venture costs, and the WOW impact, which is diminishing with expanding commonness, hold up traffic of ordinary utilization of increased reality in the mass market.

        Does Your Business Need The Pinch Of Augmented Reality?

        • Get Growth In Augmented Reality World
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      • ,

        This New update in Google AR core will make your life easier !

        Read to know the update in Google AR core. Augmented Reality is in the commercial growth phase. In past, few years we have witnessed the adoption of technology growing exponentially. Augmented Reality technology is gradually reaching the masses through its use case.

        CEOs of top-notch companies like Google, Apple, Facebook, Microsoft is seen vouching for the technology. You can read what Tim Cook and Satya Nadella said here.  In the current scenario, these companies are leaving no stone unturned to leave their footprint on the technology. The fidelity of these people on Augmented Reality has encouraged thousands of entrepreneurs to embrace Augmented Reality. Google is all in to maximize the use case of Augmented Reality. “In August 2020, Google Ventures invested around USD 14.5 million in Blue vision Labs, an AR startup company based in the U.K”. Biggies are investing and collaborating with startups to get a winning edge over competitors.  

        Google launched Google AR core in 2018. This helped developers to build applications having Augmented Reality. Google has introduced google 3D animals, Google ARghost on Halloween and Google AR makeup a few months ago. Google is trying to connect the masses to the Augmented Reality technology. Recently, Google smart glass is also in news. Google has updated Google AR core, let us know more about it. But first thing first,

        What is Google AR core?


        (source)

        Google AR core is a Software Development Kit (SDK) developed by Google to help Augmented Reality developers. Google AR core supports Android as well as iOS. You need to be well versed with SDKs to build dynamic apps. AR SDK uses computer vision technology to build robust AR apps. We are living in an app-driven world and applications have become an important part of our lifestyle. The SDKs such as Google AR core helps to build apps that ease users lifestyle or entertains users. All your favourite brands – such as Nykaa, Amazon, Flipkart, Loreal, IKEA, Toyota, etc- are trying to integrate AR apps into their business model.

        Google AR core helps developers to blend the digital and physical world. Some of the important features are environmental understanding, motion tracking, Light estimation. As per Google, “ Roughly 850 million Android devices are certified to run ARcore now.

        Statistics says, the tremendous increase in the adoption of AR technology depicts the increasing need for Augmented Reality apps. To know more about different SDKs that you can rely on, to build Augmented Reality apps click here.

        Uses of Google AR core

        ·         Helps developers build apps that sense the environment better and place a virtual object in it.

        ·         User can interact with the information placed inside the environment.

        What is Google Input/Output 2021:


        (source)

        Google I/O 2021 is an event or workshop organized by Google. The conference is primarily for developers. The event was virtually held on May 18, 2021. The event is being held annually since May 28, 2008. Here, we will go through a crisp conclusion and know the update Google announced for Google AR core. In the event, the CEO- Sundar Pichai- addresses the attendee and updates them about the doings of Google.

        Update in Google AR core:

        Google will be adding a bunch of new features in Google AR core as said in Google I/O 2021. Developers will get two new APIs to enhance the creation of AR experiences. These APIs will be available in ARcore version 1.24. As per Google, the first APIs is, “Raw Depth API”. The second API included in the version is “ Recording and Playback API”.  The Third update in Google AR core is “Depth hit tests”.

        How the Big I/O 2021 update in Google AR core will help people?

        ·         Use of Raw Depth API:

        The Raw Depth API will help people to get a detailed geometry of the objects present in the scene.  This means it will increase the accuracy and precision of 3D objects to better understand geometry and size. AR features are easily implemented exquisitely on a flat surface, but people might find it difficult to get an idea on a rough surface. Using Raw Depth API people will be able to know the rough surface through textures. Features of Raw Depth API are better than Full Depth API.

        ·         Use of Recording and Playback API:

        Google AR core

        Recording and Playback API is packed with depth sensors and IMU. It captures data as well enables to access captured data during the playback. Using Recording Playback API you can also add objects after capturing the scene. It allows the addition of custom data during the recording and retrieves it afterwards if needed. This feature will help developers to save time and accelerate the overall process.

        ·         Depth hit tests:

        Initially, Depth hit tests was limited to a flat surface. Now, it can be conducted on a flat surface as well as a rough surface. It uses smooth and raw depth information to give the best result.

        Apart from the above-mentioned changes, bugs are fixed in the new version of Google AR core.

        Features present in different  versions of Google AR core:

        ·         New debugging tools:

        The new debugging tool is for, Android (Java/Kotlin), Android NDK (C), ARCore Extensions for AR foundation and ARCore SDK for Unity.

        ·         Dual camera support:

        Dual camera support was pending in Google AR core version 1.23.0. This feature will roll out in the upcoming week. User can have an augmented experience through the dual camera. The feature will support a device that has passed the Google certification process. Google checks the user experience through motion tracking and then certify. The official website says, “ Certification is important because we want users to have a good experience with your AR application. This is primarily related to sensitive motion tracking, which is done by combining the camera image and the motion sensor input to determine how the user’s device moves through the real world”.

        Wrapping up:

        The update has enhanced the capabilities of Google AR core. Though, users need to wait to experience the feature until developers update it. Augmented Reality has an immense use case, Google is working on a lot and a lot is yet untapped.

         

         

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