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    Do you think Snapchat is ruling Augmented Reality filter ?

    Do you think Snapchat is ruling the Augmented Reality filter platform?

    Augmented Reality is in news most of the time during the major part of the years. The term has taken the market to a whole new level in terms of user experience engagement and profitability. From increasing brand engagement through Augmented Reality filter to offering a real-like experience to users at comfort on their couch, Augmented reality is thriving. The immersive technology has different use cases in multiple industries like Healthcare, oil and gas, retail, footwear, and so on. But, do you know, which company was the major contributor in the initial phase of this immersive technology?

    Augmented Reality filter
    
    Augmented Reality filter

     

    Augmented Reality has been around since the 1990s. But back then it was limited to specific industries. In 2016, the technology saw its first breakthrough in the market. Those digital zombies that you enjoyed running after and catching is one of the first examples of Augmented Reality games. Simultaneously the other Company Snapchat stepped in and embraced this technology. How is Augmented Reality used in Snapchat?  Amazing filters that you enjoy using is the result of Augmented Reality. And yes, Snapchat was the major contributor in the initial phase of this immersive technology. In this article, we will have a detailed insight into the use of Augmented Reality in Snapchat

    An acquaintance of Snapchat with Augmented Reality filters

    Snapchat seems closer to Augmented Reality than any popular brand. Snapchat has plethoras of filters in the form of lenses, masks, and so on. Nearly  265 million daily active users enjoy using these filters. The filters that you see are made with Lens Studio. Lens Studio is a platform that enables AR filter creators to create real-time filters with the help of designs and graphics. The use of Snapchat is so immense that Robert peck – Suntrust analyst – says “  Snapchat is evolving beyond just ‘ another social media platform’ and could be headed to be the first ‘social augmented reality platform’.

    Augmented Reality filters might look like an overnight success but the history goes back prior to 2015 when Snapchat created Lenses. In 2011, Snapchat was launched with the purpose to create short clips of multimedia messages that can be modified and shared. In 2015 the company acquired LookSery. LookSery was a Ukrainian Startup that had expertise in facial tracking and other high-end modification features for real-time videos. Snapchat Acquired Looksery and later introduced  Lenses. Lenses use Augmented Reality technology to embed 3D graphics in camera pictures. When Lenses was hit, the company 2017 develop an app called Lens Studio. Lens Studio is one of the most powerful tools used by creators and advertisers to execute their creativity. The company has been consistently updating and modifying Lens AR studio to offer a more immersive and Real-time experience.

    Spark AR Studio and Lens studio

    Spark AR studio and Lens studio inAugment.com

    By now, we have a crisp insight into Lens Studio, let us know more about Spark AR studio.  Eventually, in 2017 Facebook launched its own Augmented Reality creating platform called camera effect which was renamed Spark AR. It gradually expanded to Instagram. Earlier only creators were allowed to create filters using Spark AR. To use those filters users had to follow these creators and this helped them gain a huge number of followers. From 2019, anyone interested can create filters using Spark AR. This spiked the use of AR as any business trying to gain traction can use Spark AR to create filters and advertise their product or service.

    Read more: If you want to know more about Spark AR studio and how it is adding value to businesses you can read here.

    And also: I created my AR filter with Spark AR, which you can create as well. Read here to know how to create and bring your vision into reality.

    Recent updates in Snapchat Augmented Reality filter:

    Snapchat Augmented Filter has goofed users for a long time. Users love interacting with those 3D computer-generated graphics imposed over the real environment on cameras.  Let’s see What’s new in store:

    ·         Len’s voice search:

    The objective behind this feature is to make it work as an Alexa. Due to nearly millions of Lenses, it is arduous for users to swipe and select the desired lenses. With the introduction of this feature, you will have to just speak, and whoa the lens is on your screen. It will immensely accelerate the discoverability of lenses. It has great potential in the advertisement and marketing industry as well.

    ·         World mapping:

     
    (source)

    The company is working on a project that will enable users to share Augmented reality filters with friends within the same location. The company will use Landmarker to execute the vision. You can create unique lens experiences at selected locations around the world. Landmarker tracks specified physical location’s landmark. But how will the company create 3D data for all such landmarks? Well, the company is trying to collect users’ 3D data and will modify it.

    Snapchat is on the way to compete with AR glasses present on the plate. In Lens Fest developer summit held in 2020 Snapchat announced “a $3.5 million AR creation fund for 2021”.

    As per Sophia Dominguez, Snapchat’s new head of camera platform partnership “I think 2021 is going to be one of those years in which we evolve augmented reality out of this pure communication or social media use case, into things that can actually make our lives better in a much broader way”. The company is spreading the full potential of lenses and the stats show more than a million Snapchat AR lenses are viral.

    What’s new?

    
    (source)

    Reports reveal, ShareChat’s Moj- a short video platform- has partnered with a snap. The company can integrate the Snapchat camera into its product with the help of Camera Kit software. The camera kit enables the developer to integrate the Snapchat camera into the app. Now creators can take their creativity to a whole new level. Gaurav Mishra, Senior Vice President of Product at ShareChat says,The newly launched collection of 30 lenses will give our community a never seen before social experience and make content creation and Moj a whole lot more fun”.

    Well, the Augmented Reality filter is getting significant exposure!

     

     

     

     

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    Microsoft HoloLens 2- tech specs, innovation, pricing and more.

    Microsoft Hololens 2- tech specs, innovation, uses, pricing, and more.

    Microsoft HoloLens 2
     

    Microsoft is one of the pioneer tech companies that shows deep interest in Augmented Reality technology and allied tools. Microsoft had introduced Microsoft HoloLens a few years back and since then it has been used in multiple sectors. Recently we got the news of the first holographically navigated spine surgery in Balgrist. You can have a look at it here. The article says, how the HoloLens helped surgeons to assist throughout the surgery.

    So far, HoloLens is not available for consumers so it is not in our reach but the industry employee says Microsoft HoloLens was heavy and uncomfortable to wear. And now, we have  HoloLens 2 – a new addition to the AR tool by Microsoft. In this article, we will have a detailed insight into this immersive and highly applicable tool.

    Augmented Reality is no longer a  brand-new term that has hit the market recently but it is the most buzzing word. From, trying new filters to better training to better marketing to the amazing shopping experience and more, Augmented Reality has the ability to offer all. Top companies like Google, Apple, Microsoft are trying the best to mark their footprint. Microsoft HoloLens is one such glorious attempt by Microsoft. But first thing first, let us start with an introduction-

    What is Microsoft HoloLens 2?

    Microsoft Hololens 2 is an Augmented Reality Headset developed and manufactured by Microsoft. This tool is primarily a combination of Artificial Intelligence and Mixed Reality.  Microsoft HoloLens 2 initially launched in 2019 is a successor of Microsoft HoloLens which was launched in 2016. Microsoft Hololens 2 will celebrate its 2nd birthday this February.


    (source)

    Microsoft HoloLens 2 works on the principle of “see what I see”. This is the prime reason behind its immense use in the automotive industry and remote working. It is portable and you can take it wherever you go. The device efficiently follows your commands. The intact Azure cloud electronically stores data that you can access anywhere anytime using the headset. You can manipulate the content more conveniently using hand movement and command.

    The company boasts HoloLens 2 is the most comfortable mixed reality device available, with industry-leading solutions that deliver an immersive experience – all enhanced by the reliability, security, and scalability of the cloud and AI services from Microsoft.”

    Tech aspects of Microsoft HoloLens 2:

    Tech specialties of HoloLens 2 make it altogether a new product with a better camera, storage, longer battery, smoother design, increased field of view, and much more. It has 4 visible light cameras that help in tracking the head. 2 IR cameras that are designed to track eyes. For audio and speech, it has 5 microphone array channels and built-in spatial sound. Augmented Reality specializes in tracking human movement. HoloLens 2 can function as per your command, track your hand movement, as well as is efficient in real-time eye tracking.

     New edition in Microsoft Hololens 2:

    In the new edition, Microsoft allows you to go for a customized solution with the help of Microsoft Azure. This integration will open space for developing mixed reality solutions. Along with the Augmented Reality tool that you are already using, get acquainted with Vuforis, unity, etc. for in-built HoloLens 2 developers support. People always prefer lightweight device, and this device is much more comfortable to wear and lightweight than the earlier version.

    Features of Microsoft HoloLens 2:

          ·         Immersive mixed reality experience:

          Microsoft HoloLens 2 offers industry-leading solutions that ensure scalability. Microsoft has integrated SaaS (Software as a Service) solution in it, to offer more secure and reliable security. Microsoft Azure is one of the top derivation leveraging cloud computing benefits.

          ·         Better Field of View:

         HoloLens facilitate the immersive experience of objects that users can see through the headset. In the new addition, Microsoft has maximized the field of view to offer a better and wider user experience. You can observe intricate details on images after this new edition.

         ·         Very much portable:

         The device is very handy and you do not need to worry about wires or any other additional components that would block your way.  It has in-built Wi-Fi connectivity, hence you just need to carry the device.

         ·         Can tolerate noisy environment:

          Microsoft HoloLens 2 is designed in a way to work efficiently even in a noisy industrial environment. It is intact with a smart microphone that has the potential to detect voice and process it smoothly. The movement of the device gives you a feel of a lot like a natural object.

         ·        Microsoft HoloLens 2 is easy to wear:

          Microsoft Hololens 2 is lightweight and easy to put on your head. You would feel comfortable and is convenient to work with.

    How to integrate Microsoft HoloLens in business?

    
    Microsoft Hololens 2 (source)

    Integrating HoloLens in the workflow can be an arduous task, specifically if you want an industry-specific approach. Though, Microsoft offers multiple approaches to connect HoloLens, among them the simpler one is through cloud services. Here, most of the work is done electronically, so its setup using Microsoft Azure is simple and can be done without the help of any tech expert. The device got a huge order from the Aircraft and automotive industry and is shining in industries like construction, manufacturing, healthcare, and so on.

    Have a glance at pricing :

    The technology is so far available for businesses only. The solutions offered are of less usage for consumers but offer more business-centric usage. This might be the prime reason behind the limitation of technology to businesses only. Hololens 2 is priced at $3,500.

    Wrapping up:

    It is exciting to witness the growth graph of this emerging and immersive technology. Here is a link to different AR tools soaring in the market. You can know top AR glasses in 2021 here. Microsoft Hololens and Microsoft Hololens 2 have paved multiple opportunities for businesses to grow and ease workflow. It is great to see how the company has taken into count users’ feedback and incorporated it into the new edition.

     

     

     

     

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    Is Augmented Reality going to be a trillion-dollar industry?

    Is Augmented Reality going to be a trillion-dollar industry? – Glimpse of past, present, and future!

    In today’s era Augmented Reality is not a new term anymore but it is still the most buzzing word. Now and then the Augmented Reality technology comes up with new technical innovations or tools. Companies are leaving no stone unturned to mark their footprints in implementing this technology. Let us see-

    what the CEOs of tech giants have to say about this immersive technology:

    Tim Cook, Apple’s CEO-

    I am excited about AR. My view is it is the next big thing, and it will pervade our entire lives. You and I might be talking about an article and using AR we can pull it up, and can both be looking at the same thing at the same time. I think it is something that doesn’t isolate the people.”

    “I regard AR as a big idea, like the smartphone. The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country, or vertical market: it’s for everyone. I think AR is that big, it’s huge. I get excited because of the things that could be done that could improve a lot of lives”

    Marks Zuckerberg, Facebook’s CEO-

    A lot of the use cases for augmented reality, people have started to do on phones and cameras. We will get breakthrough Augmented Reality glasses that will redefine our relationship with technology. Even though some of the early devices seem clunky, I think these will be the most human and social technology platforms anyone has built yet”.

    Satya Nadella, Microsoft’s CEO-

    I feel that Augmented Reality is perhaps the ultimate computer”.

    This takes me back to the history of Augmented Reality:

    Augmented Reality

    You must have heard the word Augmented Reality 5 years ago when the game Pokémon Go was launched. But the history takes us back to more than a century ago in 1901. The term Augmented Reality was coined by Tom Caudell nearly two decades ago. The concept of Augmented Reality was introduced in a novel written by Frank L Baum, more than a century ago. There, the author mentioned “character market” which means a set of electronic glasses that mapped data onto people. Officially, this technology was invented by Ivan Sutherland, prior to him a cinematographer Morton Heilig in 1957 briefly acknowledge Augmented Reality.

    Ivan Sutherland, a Harvard professor discovered a Head-Mounted Display system called ‘The Sword of Damocles’ in 1968 and this marked the introduction of Augmented Reality. The concept revolved around offering a real-time experience to users via computer-generated sensors.

    Thereafter, a laboratory was dedicated to this technology and was named Videoplace in 1974. Later the technology got out of the laboratory and started accommodating in the real world. The AR technology in its early days was very complex to use and costly. Virtual Fixtures-  first properly used Augmented Reality- was developed by Louis Rosenberg in 1992  at USAF Armstrong’s Research Lab.

    The first time this immersive technology was commercially implemented by Volkswagen in 2013. The company launched the MATRA app- abbreviated for Mobile Augmented Reality Technical Assistance. This was designed to work for remote assistance. You can know the industries taking advantage of AR remote assistance here.

    The next company that embraced then-new technology- is Google. In 2014, one of the biggest tech players used AR in google devices which gave an immersive experience to users.

    After Google, another top tech player Microsoft stepped-in to use this technology. Microsoft started working on its AR powered tools HoloLens. HoloLens now has become a widely used tool for different purposes varying from entertainment to training and so on.

    In 2016 highly popular game Pokemon Go -developed by Niantic- was launched that worked as the breakthrough of this immersive technology to the masses. Audiences were hugely invested in catching those zombies that made the technology reach in the form of games to 45 million users.

    Augmented Reality applications in-the present!

    Augmented Reality has surpassed the static phase of being limited to games and entertainment. Now, we can see the application of AR impacting the way we learn, work, and implement. Over the past few years, the technology has diversified its use cases incredibly. Companies are investing a lot in this technology to avail the benefit and mark their footprint in the world of AR.

    We have seen the use case of Augmented Reality in different sectors. It is being used in healthcare to assist medical professionals and train students, in automotive to bring the vehicle showroom inside the smartphone, in retail to revolutionize the shopping experience, in education to reshape the learning system, and so on. The AR touch in the application changes the user experience for the better. It increases the engagement and makes the experience interactive which ultimately leads to huge profitability for businesses.

    Is Augmented Reality going to be a trillion-dollar industry?

    Augmented Reality has undoubtedly garnered the attention of most of the industries and key players. AR will play a key role in driving the global market’s growth, surpassing a value of $338.1 billion in 2025 to $1092.4 billion in 2030. With time the technology is being available to the masses. In the future, we can expect an AR-powered world, integrated with virtual Reality and Artificial Intelligence!

    Augmented Reality will be a trillion-dollar industry or not, hugely depends on its affordability to the masses. Technology has converted sci-fi ideas into science-based reality and we can expect a lot more of it in the future. And the growing population looking forward to using AR, assures we will soon see AR as a trillion-dollar industry.

    Augmented Reality has immense potential to revolutionize on-going industrial workflow. The competition between tech giants to be the first in the AR world depicts the necessity and advantage of integrating this technology. Would love to know your opinion on the technology and its prospect.

     

    Reference:

    Source 1

     

     

     

     

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    How will Augmented Reality in tourism make your travel memorable?

    How will Augmented Reality in tourism make your travel memorable?


     

    Have you ever been in the same situation as Rachel? Rachel once booked a trip to Venice. Venice is stuffed with tourist spots. Rachel went to explore all the places and make fond memories. She enjoyed at the places that were popularly known. Rachel being an information seeker enthusiast was not able to get the detail of each place and things located there. She returned to her native place.  She later got to know through her friends – she missed some of the major ancient spots. Ouch! Rachel got hurt.

    Would you recommend Rachel to make a list of places where she might visit in her next trip to prevent missing out? Well, I would do the same and here I have an additional tech innovation to share with you to make your journey fun-filled, informative, and fulfilled! Augmented Reality in tourism is one of the most immersive technologies that is garnering lots of attraction in this era. Before, going into the detail, first thing first – let us start with the introduction.

    Augmented Reality in tourism – an introduction!

    Augmented Reality is one of the most innovative technology with immense potential to reshape the workflow of industries. Augmented Reality in tourism refers to the use of Augmented Reality technology in enhancing travelers traveling experience from booking a hotel to finding the path to locating things to exploring destinations. AR in tourism has paved multiple opportunities for businesses to grow, engage with customers and increase visibility.

    A glance at Augmented Reality statistics:

    Augmented Reality is just in its initial stage and it has made remarkable change across the industries throughout the globe. Here are stats and data that displays the market growth of this innovative technology.

    This is evident from the latest IDC report, which indicates that spending on AR/VR across the world is expected to reach $72.8 billion in 2024 by witnessing a CAGR of 54% between 2020 and 2024. 

    Per a report by Mordor Intelligence, the global AR market is expected to witness a CAGR of 55.8% between 2020 and 2025.

    Further, Research and Market Reports show that the global market or AR/VR is anticipated to generate revenues of $1,274.4 billion by witnessing a CAGR of 42.9% between 2020 and 2030.

    Seeing the ocean opportunities, the top companies are leaving no stone unturned to mark the footprint in the AR world. Let us see-

    Key uses of Augmented Reality in tourism:


     

    The travel and tourism industry has been deeply impacted after embracing Augmented Reality. Some of the top uses are:

    ·          Information-rich tour:

         Augmented Reality in tourism application helps travelers to get a piece of complete information about the location. Travelers are an enthusiastic lot who love to know about the places before the journey. Real-time knowledge helps to plan well without missing any core experience.

    ·          Easy and familiar navigation:


    (source)

         Companies are investing in apps to help travelers suggest real-time navigation. You will not get lost in a foreign place if you use AR apps.

    ·          Know your surrounding:

         There are lots of local cultures, elements, plants, and more to know about, apart from the tourist spot. Many time travel guide does not know about the history and uses of plants and less prominent sculptures around. Just point your smartphone camera and you will know the name and other details.

    ·          Engaging and interactive experience:


    (source)

         Integration of Augmented Reality in tourism makes the journey more engaging and interactive. Prior to traveling, you can book flights and hotels at your convenience without worrying about the space and ambiance. AR apps help you to get a real-time view of the hotel before booking. Many hotels have AR maps in their rooms, you just need to point your phone at the map and you can see nearby travel locations.  Airbus AR app helps passengers to get a closed-view of seats in flight, the space provided, etc.


    ·          Bridge language difference gap:


    (source)

         Many times while choosing the destination with a different native language, language becomes a major problem. You can use the Augmented Reality in tourism app to convert the local language into the language you understand and enjoy.

    ·          Better advertising:

         From a business perspective, Augmented Reality has paved ample ways to make the brand more visible and engaging. A travel company can use AR in the app design and engage with users. It has redefined the traditional advertisement approach. AR-based advertisement helps travelers in getting better ideas and brushes the experience.

    These AR apps will accompany you on your tour:

    So far we got to know the uses of Augmented Reality in tourism. Would you love to know which travel and tourism innovation or companies are leveraging the benefit of technology? Well, here are a few:

    ·          Bus Times London:

         This is an AR-based app, that helps you to spot the places you would like to visit at your dream destination. Bus Time London simplifies the entire journey by offering a Route planner and AR view. It helps you to navigate through the journey at each step. If you are someone who struggles with using maps, Augmented Reality in tourism will help you out.

    ·          Google Lens:

        Google Lens is one of the widely used AR-powered apps. If you are facing language inconvenience at a foreign destination, just open the Google lens and point the camera at hoardings. It will convert the written stuff into your known language. Google Lens not only bridges the language barrier but also helps to identify objects and things around. If you do not know the name of the plant beside you point your camera their and google will feed you detailed information along with image recognition.

    ·          Skyline AR app:

         Skyline has collaborated with ViewRanger to help users get a detailed description of the places and adventure of certain locations. You can also share your adventure. It facilitates offline navigation in the 3D view. Just point your smartphone’s camera to the mountain range and you will know the name and other information. 

         I enjoyed writing, did you enjoyed reading? Would love to know your opinions!

     

     

     

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    Augmented Reality technology – emerging and contemporary uses

    Top emerging and contemporary uses of Augmented Reality technology 

    The era belongs to technology. From SMEs to big enterprises, technology has evolved to be the backbone of the business. In the field of technology, Augmented Reality technology in no time has become the mainstream. This immersive technology that was limited to gaming a few years ago has now expanded its use cases remarkably. We have seen the use of Augmented Reality from healthcare to retail to automotive to oil and gas and so on. Here, Let’s have a look at-

    Emerging and contemporary uses of Augmented Reality technology in 2021:

    Augmented Reality technology
     

    ·         Augmented reality in app design:

    Augmented Reality has redefined the app design trend. With changing technology and the environment around, people are attracted to new app designs. We spend significant hours on an application that has emerged the need for eye-pleasing, soft and immersive design.

    Augmented Reality technology is being used in app design to make the application immersive and attractive. Augmented Reality gives you a feel as if you are inside the app. One of the prominent examples is the IKEA app. The app lets you see how the furniture will look in your place. Another great example is the Travel app designed by Kyron that integrates Augmented Reality and Virtual Reality concepts. AR helps users to pinpoint routes and share alerts. This Augmented Reality technology-based app design will transform the design industry and is going to play a significant role in upcoming years.

    ·         Augmented Reality  technology in print and press:

    Augmented Reality technology is being used in print and press to enable users to have an immersive experience via 3D designs and dynamic amalgamation of color and texture. You can scan the QR code and have an immersive experience of the brand or product through Augmented Reality. Print media is directly related to business and influence marketing. AR has paved new ways for print and press business to connect to users.

    With time each business needs to be up to date and keep up with the ongoing trend. Augmented Reality technology is impacting magazines and newspapers business as well. Gone are the days when readers used to hang on to paperbacks. In this tech-driven era, to expand the reach to millennials companies need to adopt this technology. A data saysrates of daily printed press consumption dropping from 37 percent in 2012 to 29 percent in 2016 – and we are in 2021 now!”

    What attracts users towards digital media is its ability to visual story-telling. Augmented Reality technology makes this approach highly immersive, interactive, and engaging. Undoubtedly people still love to hold and gaze at physical objects but the seeping of AR in digital media and its impact cannot be overlooked.

    ·         Augmented Reality technology in packaging:

    Augmented Reality offers an incredible user experience in the packaging industry. The technology is majorly used to increase brand visibility, drive potential customers and ultimately boost sales. There are different forms of using AR in packaging-the most used form is by scanning QR codes.


    Augmented Reality technology in the packaging (source)

    Some of the companies that are innovatively using this technology in packaging are wine companies, haircare brands, the food industry, the beverage industry, etc. Jack Daniel is one of the top-selling American whiskey in the world. Jack Daniel’s AR experience in packaging has garnered lots of attention. It takes customers through the distillery process and offers a virtual tour. This has not only skyrocketed the brand visibility but also increased customer retention by building trust.

    A well-recognized brand like Herbal Essence is using AR in packaging to inform users about the composition and usage of the product. It also displays plastic waste issues and encourages customers to step forward for a cleaner world. Francesco Rinaldi, the famous and one of the oldest pasta Sauce company uses AR to bring Mrs. Rinaldi-the icon- into life and tell users how their product is different from others. This has hugely impacted customer interaction and retention.

    ·         Augmented Reality in tourism and travel:

    The travel and tourism industry has been the worst hit in this pandemic. With lots of gloomy news around technology has become the savior. Integration of Augmented Reality in the travel and tourism industry helps to reshape the industry and offer an immersive experience. The travel industry can quickly engage customers through Augmented Reality technology. Using virtual reality you can take your user to the destined location virtually and using Augmented Reality you can know the routes inside the location and grab information about the places.


    Skyline using AR in tourism (source)

    Marker-based Augmented Reality technology helps to recognize the object and enriches it with detailed information. The technology is being used to experience an augmented tourist destination, immersive navigation, interactive location booking, and so on. For instance, Skyline is using AR tourism applications. Using the app you can not only recognize labels closely but also help you to reach the destination.

     

    ·         Augmented Reality indoor navigation:

    We are blessed with Goggle maps to navigate from one destination to another. We do not need to worry about reaching a certain location, but what about the navigation within the location. For instance, you reached to Airport using Google map but further how would you know where is the café or the booking area located? Well, we have Augmented Reality to help us go through indoor navigation.

    Augmented Reality technology is being used in indoor navigation. The technology will see huge growth in this sector in upcoming years. The architecture module of indoor navigation comprises Positioning, mapping, and rendering. Here, positioning and precise mapping is a complex process but the technology has made the process simpler. ARcore and AR kit is used to develop indoor navigation of a place such as an airport, mall, museum, etc. The future beholds huge space for Augmented Reality indoor navigation and prevents visitors from getting lost.

    In this fast-paced world, technology bridges the gap of inconvenience and stands as the backbone to bring the best changes in businesses. Augmented Reality technology has steeped in and is making remarkable, profitable, and sustainable changes in different industries.

     

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    which industries are taking advantage of AR remote assistance

    Which industries are taking advantage of AR remote assistance?

    AR remote assistance could be the next big thing businesses are looking forward to embracing. You must have heard about Augmented Reality or might have used it unless you aren’t in hibernation. This powerful technology is always up with amazing solutions for businesses as well as customers. I have mentioned ample usage where businesses are using Augmented Reality to enhance user experience. I am sure you do not want to miss the magic technology brings into your life. You can check it here, here, and here.

    Augmented Reality technology is being embraced by all types of businesses from B2B to B2C to the evolving model B2B2C.  AR remote assistance is developed aiming at all the above types of businesses. Today, Augmented Reality has become one of the most desirable technology worldwide.  Here, I will briefly introduce AR remote assistance, if you want deep insight you can give it a read here.

    What is AR remote assistance?

    AR remote assistance enables companies to offer a visual solution to problems. It allows a specialized person to collaborate with customers and technicians who need help in fixing the machine. The technology aims to offer an expert solution to manufacturing companies as well as customers. A 3D generated computer image helps to assist the person in the field accurately. AR remote assistance facilitates multiple advantages to businesses that I had covered in this article. Here we will explore industries using AR remote assistance. Ar based remote assistance works on the principle see what I see.

    Industries using AR remote assistance:

    The technology is quickly reaching varied industries and plays a significant role in boosting productivity. Customers love the technology-driven solution, workers love quick solutions henceforth businesses love the overall power-packed boost in productivity. But, which industries are making the most of it?

    AR remote assistance
    use of AR remote assistance (source)

    ·         Consumer electronic brands:

    Companies dealing directly with products like wearables, electronics, home appliances, etc. are using AR remote assistance. Here, new customers need help with settling down and operating products and older customers might need to get it fixed when it doesn’t work. Industries using this technology quickly helps customers gaining a positive impression and loyal relationship. Companies can stay with the customer throughout the lifecycle of their product.

    ·         Utility companies using AR remote assistance:

    Utility companies have to deal with technical issues, costly field operations, high-risk activities, which increases the overall cost. It offers cost-effective solutions. The visual support minimizes the risk and speeds up the process. The visual support improves troubleshooting and maintenance, increases customer satisfaction as well as strong safety in the field.

    ·         Communication service providers:

    Communication service providers are leveraging this technology to strengthen customer support. Advanced technology such as the Internet of Things (IoT) is supporting a vast range of services. With the help of AR-based remote assistance, these companies can provide better and effective solutions to consumers. This improves customer satisfaction rate as well as reduce the replacement of parts. Vodafone is using this technology to increase customer support. Company agents can quickly detect the issue and assist in fixing it.

    ·         Insurance and financial institutions:

    Insurance companies can positively take a look at the products such as vehicles and appliances claiming for insurance advantages. It helps insurance and financial institutions get a 3D view of vehicles and devices which gives a real-like view. Companies can easily check damages using this technology. It helps in taking better decisions while assuring insurance of the product. It enables better identification, increases the efficiency of processes, better risk classification, and much more.

    ·         Machinery manufacturing companies:

    ar remote assistance
    use of AR remote assistance to get a virtual walk of the solution (SOURCE)

    Machinery manufacturing companies need machines up and running machines. Many times even the most optimized machines all of sudden fails to work leading to a heavy reduction in productivity. It offers quick real-time guidance to workers. This visual support enables us to fix the issue instantly and resume work. Workers can easily consume the direction of experts and implement accordingly. It not only helps in fixing the problems but also is of great help in training new employees.

    Examples of companies using AR remote assistance:

    ·         Achema:

    Achema is a Dutch insurance company, this company is using Augmented Reality remote assistance to improve customer satisfaction by increasing the speed of the process. The company believes in entering the age of reality. It is one of the topmost companies using AR.

    ·         Samsung:

    Downtime, poor customer service, reduces the productivity of the company. Samsung using Augmented Reality remote assistance allows field workers to connect with remote experts. Remote experts using this technology can closely visualize the situation on the ground and guides with solutions.

    ·         Vodafone: 

    Vodafone, a consumer service provider company is taking advantage of AR remote assistance to accelerate digital transformation. This enhances the customer experience by offering a quicker and accurate solution. Agents were able can closely visualize customer’s space and easily fix issues. Vodafone has partnered with TechSee to implement this technology and the company says “with Vodafone’s innovation, many of the activities that previously required a technician dispatch could now be performed by the agents, acting as virtual technicians – effectively lowering the dispatch rate by as much as 26%. It led to a 68% improvement in customer satisfaction. Employees are empowered with integration.”

    A quick recap:

    Research says “the global market for enterprise AR applications is projected to be worth more than $14.2 billion by 2022”. It is expected field services to grow to $5.9 billion in revenues by 2024”.

    The increasing use of AR applications in field services will accelerate the adoption of AR remote assistance. In the pandemic, when movements are restricted these solutions are a savior. It helps consumers as well as employees to get unstuck and resume their work by helping them walk through the solution. Usage of AR as well as its tools are increasing by leaps and bounds. Soon we will see most of the industries integrating this innovative technology.

    Here, I have listed major industries taking advantage of Augmented Reality remote assistance.  I hope, you found the article helpful, would love to know your opinions.

     

     

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    Get acquainted with Lenovo’s ThinkReality A3 AR smart glass

    Get acquainted with Lenovo’s AR smart glass that projects your Windows desktop screen in midair

    AR smart glass is gradually becoming the mainstream AR tool. Augmented Reality has revolutionized the way we see the world. The world is shifting towards digitalization. Increasing inclination towards digitalization has raised the bar of user experience. Now and then we see the new updates in the Augmented Reality technology. Demand for Augmented Reality smartglasses has exponentially increased. Tech giants are working on Augmented Reality glasses and investing in AR tools.

    The participative member of the AR family is Lenovo. Since late 2017 company has launched multiple AR and VR tools. A few years ago, Lenovo has launched its new smartphone PHAB2 that leverage the benefit of Google Augmented Reality. You can get a complete insight into PHAB2 and integration with Google Augmented Reality in this article.

    Lenovo has introduced AR smart glass that enables you to see your presentation and spreadsheet in the midair. Augmented Reality smart glasses were launched by Google a few years back but due to privacy reasons, the project failed. After that Google again started with the smart glasses project but the innovation is so far limited to corporates.

    AR smart glass
    AR smart glass (source)

    Lenovo has been experimenting with a couple of things and it has launched its AR Smart glass. Augmented Reality smart glass is currently one of the most widely accepted Augmented Reality devices. You can know more about Augmented Reality devices here. If you are curious to find out what is AR smart glass you can click here.

     Chinese company Lenovo has introduced its ThinkReality A3 augmented reality smart glasses ahead of CES 2021. Top tech giants have like Google, Apple, Facebook, Microsoft have tried their hands on this innovative technology. Apple is yet to launch and we are eagerly waiting. Though, innovation is only for industrial usage. Lenovo has launched the ThinkReality A6 headset in 2018 and the Lenovo’s smart glass booked for mid-2021 is the successor of it.

    Insight into Think Reality A3:

    Look:

    We can expect Think Reality A3 in the market in mid-2021. The glass looks like cool sunglasses. Lenovo has already launched Headset, this Lenovo smart glasses resembles a lot to the headset. This Augmented Reality smartglasses will come in two varieties ‘ PC Edition’ and ‘Industrial Edition’.

    (i)               ThinkReality A3 PC Edition: ThinkReality A3 PC Edition launched by Lenovo allows users to align multiple large monitors in the field of view.  You can use applications and windows software tools to run ThinkReality A3 PC Edition.

    (ii)             ThinkReality A3 Industrial Edition: ThinkReality A3 Industrial edition enables to integrate with Motorola smartphone. It allows users to see the content hanging in the air. This edition supports hands-free Augmented Reality tasks. This edition offers multiple usages varying from remote assistance, retail, factories, and many more. The industrial edition will run on those Motorola smartphones that are equipped with Qualcomm Snapdragon 800 series or better.


    ThinkReality A3 (source)

    The look is a lot familiar to Nreal Light which is in a bird bath-style. The bird-bath style is embedded with affordable spherical mirrors. The company boasts its Think Reality A3 as the most advanced and versatile enterprise pair of smartglasses.

    Working:

    ThinkReality A3 AR smart glass will work with PC and selected Motorola smartphones. Both devices are connected through a USB Type-C cable. Lenovo says this AR smart glass has the ability to show approx. five virtual displays. It is powered by Qualcomm Snapdragon XR1 that drives stereoscopic 1080p displays.

    ThinkReality A3 AR smart glass is embedded with a single 8MegaPixel RGB camera and a dual fisheye camera that offers 1080p video and room-scale tracking respectively. Lenovo says “Its virtual displays are optimized and compatible with Lenovo’s leading ThinkPad laptops and mobile workstations powered by Intel and AMD Ryzen processors.

    Usage of Think Reality A3 AR smart glass:

    This AR smart glass is designed for multiple usages such as Virtual monitoring, viewing 3D objects, Augmented Reality assisted workflow, and immersive remote training.

    Though the company has assured it will be available in the market from mid-2021 but the price is not confirmed yet. But to be updated with the news you can select the notify me icon on the website.

    How will ThinkReality A3 AR smart glass impact businesses and customers?

    Lenovo has introduced this AR smart glass to make digital transformation more impactful. The company aims to make the smart digital solution available to more people. It is high time when businesses are looking forward to adopting new technologies and make smart decisions. ThinkReality A3 will help businesses to reshape workflow. Jon Pershke, Lenovo Vice President of strategy and emerging business, intelligent Device Group says “whether working in virtual assistance or supporting remote assistance, the Think Reality A3 enhances workers’ abilities to do more wherever they are”. The official site says:

    ·         Transform your company vision: ThinkReality A3 ensures a boost in productivity of the company using this wearable device. The device is highly comfortable and ultraportable. You can create a new environment using ThinkReality A3.

    ·         Use wherever you work: It facilitates you from working in your office to helping you convert your Kitchen table into a workspace. The virtual monitoring will be with you wherever you want to go.

    ·         Enhance the work process: ThinkReality A3 aims to boost the productivity of users by offering an immersive experience. It accelerated efficiency and minimizes error.

    Upcoming launches of AR smart glass in 2021:

    ·         Apple: If rumors are to be believed, Apple will launch its AR smart glass anytime in the next 12 months.

    ·         Facebook: We can expect Ray-Ban-Facebook Augmented Reality smartglasses in 2021. In 2020 Marks Zuckerberg has said “we do not have a product yet to share with you today but I am excited to share that we have formed a multi-layer partnership starting with building and releasing our first pair of smartglasses next year

    But, we need to wait for AR smart glass that will be available for the masses. So far, enterprises are unleashing the potential of AR smart glasses.

     

     

     

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    Spark AR tutorial: learn to create your own filter from scratch!

    Spark AR tutorial: learn to create your own filter from scratch!

     

    I enjoyed my Christmas and new year’s eve with those amazing filters on Instagram. Did you as well? Filters make these platforms more engaging and fun. Well, if you are a regular reader here, you must have read spark AR in my articles. If you are new or want to revisit you can click here and get a quick look at the introduction of Spark AR  its usage and its benefits. We got to know Spark AR tutorial at the beginner level, in this article we will go from beginner to advance. Read on!

    Are you excited to execute your creativity and create your own filter? Well, you are in the right place. Here, we will know how to create a filter using spark AR from scratch. If you are a tech nerd, great, if you are not do not worry we can create amazing filters using SparkAR studio in either case. But first thing first-

    Some terminologies we should know:

    Spark AR studio:  Spark AR studio is a free app primarily used to create AR filters for Instagram and Facebook. You can download the app on a desktop or laptop.

    Spark AR player: Spark AR player is designed for smartphones. It is used to view the filter that you created using the Spark AR studio. You can download it for free from the Google play store or the Apple app store.

    Scene panel: In spark AR studio the panel on the top left is known as the Scene panel. You can add objects in the scene panel such as Face Tracker, Face Mesh, etc.

    Asset panel: The panel below the scene panel is known as the asset panel. You can add your design or assets here.

    Layer panel: The layer panel is placed just beside the scene panel. It is used to alter layers of your filter.

    ViewPort: The screen placed on the top which looks like your mobile screen is Viewport. Here you can see changes that you made in your panels. You can change screen rotation as well as the mobile type from here.

    Simulator: Simulator is the mid-screen where the x, y, and Z plane is present. Here you can adjust the position of your selected object.

    Patch editor: Patch editor is below simulator. Patch editor displays when you need to use patches to enhance your filter.

    Inspector: It is present on the right of the screen. Here, we can make changes in the asset and objects that we have selected in the asset panel and scene panel respectively.

    Occluders: this term is used when you are creating a filter for the face or head. The occluder is used to cover the 3D object when the head is turned.

     Prerequisites:

    You need a laptop and smartphone primarily. If you want to try on your social accounts you must have an Instagram and Facebook account. And if you want to try it on your phone, you need a USB cable.  

    Let’s begin with Spark AR tutorial:

    ·         Download:

    To start with the spark AR tutorial, first of all, you need to download Spark AR studio on a Laptop or desktop. To download it visit to spark AR official website or you can click here. Next, click on download. Wait for few minutes until it gets downloaded.

    Go to the app store and download Spark AR player on your smartphone. Spark AR player is used to preview the filter that you created. Spark AR studio is used to create the filter. Let us move to the next step in the Spark AR tutorial.

    ·         Quick insight into the spark AR studio:

    Spark AR studio by Facebook is used for creating filters for Instagram as well as Facebook.  It is equipped with immense features to help you be an excellent creator. It has room for beginners as well as advanced players. With the help of Spark AR studio, you can either add a computer-generated image to your surrounding or take yourself to any corner of the world. AR library has hundreds of audio and sounds, effects, patches, and more. You can use it directly from there or import your own asset from your desktop into the AR library. AR library scripts are issued under MIT License.

    ·         Explore AR library:

    If you are a beginner, we recommend you in our Spark AR tutorial to explore all the assets available in the AR library. To open the AR library, click on Spark AR studio on your desktop. Here, sign up with your Facebook account to get started. Then click on ‘New project’. On the screen that opens up click on the file present in the top right corner.  Then click on search AR library.

    In the AR library, there are thousands of free assets such as 3D objects, patch assets, music and sound, blocks, textures, and script packages. These assets are created by Spark AR creator and Sketchfab. Click on any of these, scroll and select what pleases you. Then click on import free > done.

    NOTE: You can change the person in the viewport to yourself or some other options by clicking the video icon placed on the extreme left of your scene panel.

    ·         Explore the view board / Viewport:

    Once you select the project you will be directed to the next screen, where on the left-hand side scene panel is present. Here, in this Spark AR tutorial, we will go for face decoration and add glasses. You can opt for whatever pleases you.

    Click on a new project then click on Face Tracker.  There are three options available Plane tracking, target tracking, and face tracking. If you have selected the project that needs plane tracking such as adding snow then you should select Plane tracking. I have selected here face tracking because glasses are added to the face.  Glasses are here a 3D object so it gives a real-like feel.

    You can download the sample object or create your own using any photoshop app. Now, go to the asset section and click on add from the computer. Select the sample that you just downloaded or that you have created. If your project is different go to add from the AR library and from there select the asset that you want.

    Now, drag the asset you just imported to faceTracker0. You can see the shape of glass tracking the face on your screen which is also called the viewport.

    Spark AR Tutorial

    ·         Create the material:

    Now we need to do changes here by creating and adding materials. To create a material you need to add the face mesh. Face mesh is like the child of the face tracker. To add the face mesh right click on the object that you selected -here we have selected Glasses_25D. on the scene panel then click on add then select the Face Mesh that you like. Now you can see the Face Mesh in the viewport as well as in the simulator.

    Now, click on Face Mesh, the screen that appears on the right side is called inspector. Here click on the +sign placed next to material and select create new material. Soon we will see a new material added to the face in Viewport and simulator. Next, in the asset plane rename the material to glasses_mat. We rename it to keep the work organized.

    ·         Add texture to the material:

    We can add different textures to the material so that users can switch between glasses designs. Click on glasses-mat and on the right side near texture add the designs that you have downloaded in the sample. Now, change texture from a single texture to sequence texture. Then select all designs that you have created or downloaded.

    ·         Animation texture

    Click on add asset in the asset panel. Here, select the animation sequence and in the asset panel, you will see it with the name animationsequence0. Now go to glasses_mat in the asset panel. In the inspector click on the dropdown next to texture placed below diffuse. Then select animationsequence0. Now that we have our design on the screen we will move to the next step.

    ·         Create an occluder:

    We create an occlude so that when someone turns the head the arm of glass can hide. To create an occlude click on Face Tracker > Add > Face Mesh. The steps are similar to the previous one. Now drag the Face Mesh to the top of the scene panel. Click on it and then in the inspector uncheck the eye and mouth box.  Create material and rename it to Occulder_mat. Now click on occluder_mat and change the shader to flat. Reduce opacity to 1% and check the double-sided box.

    ·         Switch glass frames and color:

    You can skip this step if you do not want to switch between glasses or color. We will use patches to switch between color and frame. To switch frame click on animationsequenceo in asset Panel and in the inspector click the arrow placed next to the current frame. A patch editor will display. Now drag glasses_25D to patch editor. As soon as you will drop to patch editor it will change to purple color. Here right-click anywhere in the patch editor and in the display box search ‘object tap’ patch and ‘counter patch’. Next, connect the port or arrow of 4 patches as displayed below.

    Spark AR tutorial-connect frame patches

    To change the color click on glasses_mat. In the inspector choose any color here we picked Red. Now click on the arrow next to texture and a patch will be created. Again right-click anywhere in the patch editor and search for screen tap, counter, and option picker. Double click each respectively to bring on the screen. Now connect all the four as displayed below. You can change color and count as you like.

    spark AR Tutorial

    Spark AR tutorial - connect color patches

    To see your changes click on the right sidebar of the viewport and select simulate touch. Here, you can see your changes. I have changed glass color and frame so when I tap on the frame, the frame changes, and when I tap anywhere on the screen, the color of glasses changes. You can see your changes accordingly. Here is my masterpiece!

    Spark AR Tutorial
    Spark AR filter

    ·         Use your filter:

    Congratulation! You just created your spark AR filter. Hope this Spark AR tutorial gave you better insight into how to create AR filters. Now let’s see how you can use it There are two ways:

    (i)               On your smartphone:

    To try out the filter on your smartphone, connect your smartphone to the laptop with the help of a USB cable. On your smartphone go to Spark AR player. On your laptop, click on a test to device placed at the extreme left of your asset panel. Here, you will be notified of your device getting connected. Click on the preview on Spark AR player and then on send. Accept it on your smartphone and whoa! You can have fun with your filter.

    (ii)             On the Instagram app:

    If you want to test on your Instagram or Facebook, click on send to app. Here, you have two option, you can send on Instagram and Facebook. Click on send on whichever account you want to view. You will have a notification on your account from the Spark AR hub. Click on that notification in your app and you can try your filter. Note: You cannot share your filter until you publish it. So, to publish follow bellow given steps:

    ·         Publish your filter:

    If you are a creator or you want your friends to have fun with the filter you need to publish it. To publish the filter you have to submit it to spark AR hub. Check your file size before publishing it. If your file exceeds more than 4MB for Instagram and over 10 MB for Facebook, then you need to compress it. Your file will be auto-checked for size. Here you need to send an icon as well as a sample video of your filter. You can create an icon using any photoshop app. Fill in the necessary details and submit your filter. It takes 2 to 3 working days to get approved.

    Wrapping up

    Here, in this Spark AR tutorial, we used Face Track and Face mesh as it is used in most of the filters. Accordingly, you can create any kind of filter and have fun. Augmented Reality has revolutionized the way you see and the way we work. A lot of features are yet to roll out which aims to make disruptive changes. Hope, the Spark AR Tutorial article was helpful to you. Would love to know your view!

     

     

     

     

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    Augmented Reality remote assistance – the new reality!

    Augmented Reality remote assistance- the new reality!

    In the time of pandemic when movement is restricted, Augmented Reality in remote assistance is a savior. Rachel’s internet is not working properly. She contacts the service provider. The service provider asks her to explain the issue. She is not exactly aware of the parts and put a lot of effort into explaining the problem. Eventually, the service provider identifies the problem. Now, when the service provider is suggesting the solution verbally, she is not able to exactly follow the steps. In such cases, sometimes the problem gets fixed most of the time it remains unresolved. Now, you have only one option left that is to wait for the service provider to reach home ultimately leading to frustration and uncertainty.  This is an old reality!

    Let me explain to you the new reality! Suppose Rachel and the service provider used Augmented Reality. What Augmented Reality remote assistance does is offer live video streaming, here the computer-generated image would help the service provider to quickly identify problems and offer a real-time solution. The virtual guidance appears as real-time assistance making the entire process easier, effective, and saves time. Now, with the help of Augmented Reality in remote assistance, instead of verbally explaining Rachel, the service provider can show her exactly what to do. Technology keeps changing now and then. Innovations make life simpler and easier. We have seen robust changes in the workflow of businesses since Augmented Reality stepped in.  Most of the changes from enhancing experience, providing real-like training to offering cost-effective solutions are highly desirable and much needed. Augmented Reality has revamped the way industries used to work.

    Having an overcrowded office or waiting for experts to come and fix the issue has now become an old reality, the new reality is Augmented Reality Remote assistance. Gone are the days of bearing heavy losses, due to insufficient assistance from experts. Augmented Reality Remote assistance is extremely beneficial for manufacturing companies and enterprises. It has converted service challenges into opportunities. Well, before going into much detail, first thing first, let’s start with an introduction:

    What is Augmented Reality Remote Assistance?

    Augmented Reality Remote Assistance refers to virtual monitoring and collaborating with field technicians and customers. It works as a virtual bridge between customers or field technicians and experts. Experts offer real-loke guidance virtually by closely monitoring the issue with the help of Augmented Reality technology.

    Usage of Augmented Reality Remote Assistance:

    Augmented Reality remote assistance

    Augmented Reality remote assistance offers varied ranges of solutions for different industries. Here, let us have a glance at the usage of Augmented Reality remote assistance:

    ·         Virtual step-by-step guidance:

    As we saw in the case of Rachel where a consumer needed the support of the service provider to fix the issue. Virtual step-by-step support is always more efficient than verbal support, irrespective of industries. Sometimes while manufacturing a product, the machine stops working. If the expert is not around, to minimize the have loss, virtual Augmented Reality influenced guidance is the best possible way. How are you going to explain the problem verbally when you yourself don’t know why your machine stopped working. Augmented Reality remote assistance offers better and quick inspection and fault detection. 

    ·         Maintenance and Repair:

    Maintenance and repair are part and partial of the manufacturing business. Despite having the best-optimized machines, it can fail at the eleventh hour. To reduce heavy losses, you need to provide an instant solution to fix the machines. Augmented Reality remote assistance helps workers to instantly connect to experts and get a visual solution.

    ·         Boost workforce productivity:

    Every minute of downtime, when the machine stops working leads to heavy loss and drastically decreases productivity. Manufacturers have machines with the best efficiency to boost the quality and quantity of output. In such scenarios when a machine fails to work, your worker has to wait till the technical experts arrive and fix it. On the frontline, you are facing loss and on the bottom line, you have to pay extra. Augmented Reality remote assistance offers a virtual tool to cut this problem. An expert can virtually guide your workers just in real-time to help them fix the issue and resume work. The AR remote assistance solution helps companies to keep working without impacting the value chain.

    ·         Support anytime and anywhere:

    Augmented Reality remote assistance is a technology-based solution that eliminated geographical limitations. You do not have to wait for experts to arrive at your location, experts can give you real-time assistance anytime and from anywhere.

    ·         Faster data and guidance access in field services:


    (source)

    Many times your worker can face issues while working in the field. In such scenarios Augmented Reality remote assistance allows employees as well as clients to get quick access to data. The apt guidance is extremely important when your work is stuck in between and it might ultimately block the whole process leading to severe loss. Field service providers with the help of quick and proper guidance can quickly resume the work efficiently.

    ·         Efficient training:

    companies with efficient senior employees who are about to retire and lots of newer employees who lack specialization might have to face chunks of issues to get back to the same level of productivity. Efficient training is of utmost importance, senior employees in the comfort of their home can provide real-like training to newer employees with the help of Augmented Reality remote assistance. This shift from the old reality of conventional training to a newer reality hugely impacts the productivity of the business.

    Augmented Reality remote assistance – see what I see!

    Augmented Reality remote assistance basically works on the principle of seeing what I see. The technology has proposed ample ways to offer an instant solution and minimize the loss caused due to machine failure. In this pandemic, when movement is limited companies are quick to embrace this dynamic technology. AR remote assistance takes you over the limitation of boundaries which means companies can get solutions from experts placed anywhere around the globe.

     

     

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    Augmented Reality in Surgery-first holographically navigated spine surgery

    Augmented Reality in Surgery-first holographically navigated spine surgery!

    The article gives you an insight into Augmented Reality in surgery. It was an important day for Surgeons at Balgrist University Hospital. A team of surgeons was doing spine surgery. Surgeons doing surgery is not uncommon but what drew my attention was principal Surgeon Prof. Dr. med. Mazda Farshad wearing HoloLens during surgery.  If you are new to the term HoloLens, you can know about HoloLens here. In Brief, HoloLens is a tool developed by Microsoft that offers an augmented take on the real world. Books used to be and will continue to be my best friend, but it seems AR tools are giving tough competition. AR tools such as Head Mounted Displays (HMDs), Head-up displays (HUDs) have become a surgeon’s best friend. What does a friend do? A friend assists you, make your task easier, the same role HMDs and HUDs play for the surgeon to navigate Augmented Reality in surgery.

    Augmented Reality has come a long way and a lot is yet to cover. Tech giants like Microsoft, Apple, Google are quick to embrace this innovative technology and invest in it. Now and then we can see  AR reshaping different industries. AR has immensely impacted different industries like Retail, healthcare, education, defense, the oil and gas industry, and much more.AR tools increase the reach and enhance the experience. Augmented Reality Glasses are high in demand.

    Microsoft aims the use of HoloLens in diverse fields such as Data analysis, design, standard computing, gaming, and medical imaging. Not only this but the Company believes HoloLens will inspire new AR experiences. In this article, we will see how HoloLens has successfully completed its surgery project. The official page says “A team at Balgrist University Hospital successfully completed the first holographically navigated spine surgery. This surgery is a part of a randomized clinical study which is the first of its kind in the world.” The technology was developed at University itself, Microsoft is the technology partner of the project.

    Know more about this next-gen surgery: How? Whom? What?

    ·         Balgrist University Hospital Balgrist


    (source)

    Balgrist University Hospital is well recognized for orthopedics, Musculoskeletal System, Physical medicine, radiology, Rheumatology, neuro-urology, anaesthesiology, and sports medicine. The hospital specialized in the diagnosis, work-up, treatment, and follow-up care in any of the above ailment. The Holographic navigated spine surgery was done on a patient suffering from lower lumbar spine degeneration.  The ailment caused strong pain and sensory disorders in the leg of the patient. The patient says “ Regarding some of the pictures, I am fascinated that something like that is possible. Therefore I am very proud to be the first patient in line”.

    ·         The world’s first holographically navigated spine surgery – Augmented Reality in surgery:

    The surgery was performed by a team of surgeons led by Prof. Dr. Med. Mazda Farshad, Surgeon in chief and spine surgeon, in the initial days of December 2020. The surgeon in chief successfully carried out the surgery using  AR glasses i.e, HoloLens 2.  And this marks the world’s first real holographically navigated spine surgery.

    ·         How HoloLens helped surgeons?

    Augmented Reality in surgery

    Augmented Reality assists the surgeon throughout the surgery. The professor Dr, Med. Mazda Farshad, Surgeon in Chief at Balgrist University Hospital says “ Augmented Reality enhances the surgeon’s senses and improves their perception”. The affected part of the human body can be minutely visualized using Augmented Reality without performing cuts prior to surgery. The CT imaging is used to generate a 3D view of the affected part and is projected into a surgical field that overlays the real anatomy during the operation.

    Augmented Reality not only helps to clearly see the 3D anatomy of the patient but also guides in the critical step of the surgery. The 3D view helps o easily identify the exact insertion point of medical equipment. The technology minimizes the risk of any error. The co-director of surgeon quoted “ The collaboration between visionary medical professionals like Mazda Farshad with the University of Zurich and the ETH is a unique opportunity and forms the basis of the success”.

    Microsoft denotes HoloLens as Mixed Reality. Professor Marc Pollefeys leads the Microsoft side of the project and is elated at the success of the project. Prof. Marc Pollefeys is a professor at the Institute for Visual Computing at the ETH Zurich and Head of the Microsoft Mixed Reality and AI Lab in Zurich says “ Prof. Harshad and the team are using our HoloLens exactly as we always imagined: A technology that enables people – in this case, a doctor – to operate more precisely, faster and safer. We are very proud of this great success of the team and hope to move on to the next phase of the study soon”. 

    What we can expect in near future?

    The spine surgery using HoloLens was successfully completed. We can expect more use of Augmented Reality in surgery. AR glasses have been of great help in spine surgery and soon we can see AR glasses making orthopedic surgery easier, more efficient, and safer for patients. Medical imagining has evolved a lot and more and more healthcare universities and hospitals are embracing immersive technology. Augmented reality-assisted surgery and Virtual Reality are reshaping the healthcare sector. Some prominent companies using Augmented Reality in surgery are Proprio based in Seattle, Washington- the company integrated machine Learning and AR to generate fine 3D medical images; Immersivetouch based in Chicago, Illinois; Truevision and Exhopixel based in California and many more.

    HoloLens can accurately show patients’ affected parts and guide them throughout the surgery. Doctors will have all information right in front of them. Apart from HMDs, 3d visualization and augmented reality for surgery are highly useful in healthcare services, AR tools are being used to improve the training and assessment skills of medical students.

    Wrapping up:

    Augmented Reality in surgery has a wide approach that ensures safer treatment. The need for Augmented reality in medical field has remarkably increased, with no signs of slowing down. The world’s first holographically navigated spine surgery has been successfully completed at Balgrist University Hospital, Balgrist. I would love to know what are your opinions on the benefits of Augmented Reality in surgery.

    Reference: https://news.microsoft.com/de-ch/2020/12/11/hololens-in-surgery/

     

     

     

     

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    Top AR educational apps that serve efficient learning in 2021

    Top AR educational apps that serve efficient learning in 2021

     

    Learning has never been more interactive and interesting before the integration of Augmented Reality. Well, I am a firm believer in the power of technology. In this tech-driven world, just the pen and paper method is not sufficient for learners. Integration of technology has evolved from a good-to-have aspect to a must-have aspect. AR educational apps have taken education to a whole new level by offering concept-based learning. Augmented Reality has revolutionized industries. Technology is an ever-changing field. Now and then new technologies are introduced. Some, are more desirable some little less. Some stay for longer and reshape the workflow others a little less. One of the most robust and innovative technologies of this era is Augmented Reality. Industries are quick to embrace this immersive technology.

    Education has evolved a lot over the years. With the increasing advancements in technology, it is easier to get over the habit of cramming everything. Technology helps learners to build the concept and give detailed insight into the topic. AR educational apps are making learning more immersive. Here, I will mention the best AR educational apps for learners from KG to a higher level.  You can check the best AR apps of 2021 here. The shift to digital space due to pandemic has spiked the need for AR education apps. It changes the way we view the concept. AR educational apps are the best way to engage learners and offer quality information. Students can interact with the content. And who doesn’t enjoy interactive learning!

    List of AR educational apps you shouldn’t miss:

    1.    Elements 4D:

    AR educational apps
    (source)

     Elements 4D AR educational app is designed to make the learning of periodic table easier and interactive. It offers a new approach to make learning informative and fun. There are 6 different blocks in the app. All the blocks are engraved with different symbols of different elements. When you point your camera to the block the AR technology transforms it into a piece of graphical information and you can see the reactions. Suppose a block has H and other O you can see H2O forming from Hydrogen and Oxygen. It makes the entire process interactive and immersive. Elements 4D app is developed by Daqri that aims to “ bring Augmented Reality to the masses”. Daqri CEO Brian Mullins says “we wanted to design a product from the ground up that had augmented reality at its core. U until now it’s been layered on top of something and more of an afterthought”.

    The app can be used by android as well as iOS users. You can enjoy learning the periodic table with the help of Element 4D here. You not only learn the names of elements but also can easily remember reactions between elements. It offers an effective demonstration and improves the speed of learning as well as retaining the ability of learners.

    2.    Aurasma:

     Aurasma is an AR educational app available for android as well as ios users. It is available as a Software Developer Kit (SDK) as well. The app has been in the market for nearly a decade now. The app is being used for educational as well as personal usage, it allows users to manage content on its own. It develops creative and cognitive development skills in users.

     

    3.    Google Expedition:

     Google expedition is immersive learning software that aims to bring technology close to education. Teachers and students can explore objects using Augmented Reality and go on virtual trips using Virtual Reality. Android as well as iOS users can enjoy interactive learning using Google expedition. The teacher can bring 3D objects into the classroom using mobile devices. Google Expedition AR developed by Google was initially released in 2019.

     

    4.    Anatomy 4D:


    (source)

    Anatomy 4D developed by DAQRI uses Augmented Reality to help students interact with the human body. Now, it is easier to visualize the working of the heart, stretching of the muscle, bolus movement, and much more. This cutting-edge technology has made knowing the human body interactive and amazing. The app is widely used by medical professionals, students, and teachers to have a better understanding of human anatomy. To use the app you need to downland and print posters in colored format. Then download the Anatomy 4D from google play store or Apple app store.

     

    5.    FETCH! Lunch Rush:

    This AR app aims to cultivate team playing skills in kids. It is fun to use the app and play an educational game The game pieces are required to use the app, which is sent via email address. You need to download it, print, and cut the pieces before the kid starts playing with this AR educational apps. To get the correct pieces of the game players need to solve mathematics problems. The app is recommended for kids in first and second grade.

     

    6.    Science AR:

     the app is limited to the iPad and iPhone. It is recommended for learners of 7 to 15 years old. The app makes science posters come to life and give a real-like feel. You need to download the Science AR poster to use this app. Point the camera of your phone on different parts of the poster and have an amazing augmented experience.

     

    7.    Catchy Words:


     (source)

    Catchy word, a word game AR app is one of the best AR educational apps for kids trying to learn spellings. The app makes learning colorful, fun, and immersive for android and iOS users. The app encourages kids to walk around and catch letters with the device to form a word. The developers say “Players need to walk around and touch the virtual object with their actual device that acts as a connection between the virtual and real world” One of the best features of the app is, it offers support to several languages such as English, French, German, Spanish and Russian.

    Wrapping up:

    Augmented Reality is an evolving technology and more and more individuals are getting engaged with it. It has become one of the most viable medium to reach audiences. It is easier to connect with students using AR educational apps and make learning interesting. Would love to know your suggestions!



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    List of Best AR apps for Android and iOS in 2021

    List of best AR apps for Android and iOS in 2021

    Let’s have fun with the best AR apps. How many times have you checked different apps since you wake up? Well, I suppose multiple times. I thought to count the number of times I check different apps for a whole day. And I couldn’t believe it is nearly 80 times. Well, then I thought only I do so, or do some of you are in the same group as me. A figure saysthe average user actually checks their phone around 110 times a day, while some unlock their device up to 900 times over the course of the day, which in reality is around 18 hours”.  When we unlock the screen, most of the time is spent on apps.

    Applications are currently ruling the world. We are living an app-driven lifestyle. From personal to professional needs throughout the day, we depend on apps. The increasing usage of the internet has raised the bar of developing an app. People are more inclined towards app equipped with Advanced technology. In, this article we will see the Best AR apps for Android and Ios. If you are new to the AR world, you can check the basic details here.

    Augmented Reality has immense potential to reshape the workflow of the industry. The technology will continue to be the mainstream in 2021 and beyond. The trend says Augmented Reality will be soaring in not just one or two industries but in most of the industries and for varied purposes.

    Best AR apps for Android and Ios:

    Here, is the list of best AR apps for Android and iOS (in no particular order).

    Best AR apps
    Best AR apps 

    1.     IKEA place:


    (source)

    IKEA place is one of the best AR apps available for Android as well as iOS. IKEA is a furniture company and has launched its AR app in mid-2017. The app allows you to place furniture virtually in your room. You can check whether the size fits at the allocated place or not, whether the color matches with the ambiance or not, and more. The AR technology has dissolved the fences of purchasing. It has completely changed the User experience. IKEA is one of the first apps to include Apple’s ARKit tech. The App allows customers; to view over 2000 products in a 3-D view from different angles.

    2.     Ink Hunter:

    Do you love getting inked? Have you been procrastinating it, due to time and other constraints? Well, the AR app will help you out in getting inked virtually. The app has several tattoo designs from different artists. You can select the position and get a tattoo in real-time with the help of the ink Hunter app. It is one of the best AR apps if you are not sure which tattoo will look good on you, you can preview it via an app on your flesh and then proceed for a final decision.

    3.     Snapchat:

     Augmented Reality became the buzzing word with the launch of Pokemon Go and then Snapchat. Snapchat was the first few companies to use AR to make interactive filters for its users. Those bunny faces that you see are nothing else but the tech magic of AR.  Snapchat uses Lens studio to make fine Augmented Reality filters. The company has witnesses whooping growth since then. Lens studio creates, publish, and share realistic features. Snapchat is consistent with improving its AR-powered lens every year. The company says “today more than 170 million people access the app’s augmented reality features on a daily basis. Snap says there have been more than 1 million lenses created”.

    4.     YouCam Makeup:

    YouCam Makeup is a pioneer Virtual beauty app powered by AI and AR. It is one of the best apps as well as the first few apps that allowed users to have a taste of Augmented reality. Users can try and experiment with different make-up looks. YouCam Makeup has partnered with Perfect Corp’s technology to bring this augmented vision into life. Since then YouCam makeup was not limited to just selfies but has expanded into eCommerce and retails. The company has collaborated with more than 200 brands such as Loreal, Cosmopolitan, etc. Here, is one afresh news, Google is all set to introduce its virtual-try-on AR experience. You can know more about it here.

    5.     Instagram:

     Instagram, one of the largest platforms with over a billion users has integrated augmented reality filters in its application. It has paved multiple ways for companies to promote their brand. You can create your own filters using Spark AR studio or try and have fun with millions of already-available AR filters on Instagram. If you are looking forward to creating your own AR filter or are stuck in mid click here to get an insight. SaprkAR studio allows them to create their own Instagram filters and publish them on Instagram as well as Facebook. Creators can create dynamic and immersive filters with tricks and tools available on the platform.

    6.     JigSpace:

     JigSpace allows you to create and share knowledge. It boosts communication by offering an interactive and immersive experience using spatial computing. You can create your own videos and more using Jig and share them. It is one of the best ar apps for android as well as is best ar apps ios that is used for education to promotional to brand awareness purposes.

    7.     Google Lens:

    Google is effectively and immensely using AR to bring computer-generated graphics to the real-world in real-time. You just have to point your camera at anything and google will help you to get a piece of detailed information. Why just visit and take a selfie with different things when you can know more about them. While just placing the camera at animals, plants, menus, sculptures, monuments, and much more Google Lens will automatically feed you with the detail. Augmented Reality is widely being used in Google maps, Google translators, and so on.

    8.     BBC Civilization AR:


    (Source)

    BBC has introduced an augmented reality app that allows viewers to explore historical artefacts. For example, are you interested in exploring the mummy inside a sarcophagus? Cool, BBC Civilisation AR allows you to virtually explore the pace and give a real-like feel.  The app offers the best ar experiences.

     

     

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    Top 6 Web AR examples in 2021

    Top 6 web AR examples in 2021

    In this article, we will see web AR examples. Web AR abbreviated for Web Augmented Reality is going to be in the mainstream in the next 12 months. Augmented Reality has revolutionized marketing, gaming, education, and more. Well, many times we were looking forward to integrating Augmented Reality in our marketing campaigns but due to app development time and other constraints, we held back. Were you also on the same boat? My friend, now we have easier and more effective solutions available. First thing first, let us start with an introduction:

    What is Web AR?

    Web AR allows users to get an augmented experience on a browser. You can access the AR experience through a browser without downloading the app. If you want to get a deep insight into what is web ar, the benefits of web ar, why is it useful, and more you can check here.

    Your potential customers might not be interested in downloading an app for a single AR experience but would love to get an AR experience with just a click on the browser. Well, that’s’ what Web AR do! If you are thinking how will web AR look? Well, here I have mentioned top web AR examples to help you get a better insight.

    Top web AR examples:

    Augmented reality websites are taking the internet by storm. It has brought a remarkable change in the AR marketing campaigns. Let us have a glance at the top web AR examples:

    1.     Toyota:

    Web AR examplesToyota has used this innovative technology to bring the car showroom mobile. With just a click on the URL, you can get an augmented experience of the Toyota cars. The feature was introduced with the launch of the Toyota Corolla Sedan. Now, the customer can minutely examine the features at the comfort of their couch. Once the link is clicked the car appears in your surrounding. Users can explore the features with a 360-degree experience. You can use the technology to tap and turn the headlight on as well as to open the moonroof. CEO of 8th wall, Erik Murphy-Chutorian says “The web-based AR experience that conill created for the Toyota Corolla sedan using 8th Wall Technology is an example of an interactive, immersive advertisement that can be experienced with the mobile browser, allowing the customer to virtually bring the product into their own environment. This not only provides important context and visualization for technical features to the user, but it helps to qualify customers before they arrive at the dealership”.   You can try it here.                                                                                                Image (source)

    2.     Purina:


    (source)

    It is one of the most informative web AR examples. Purina started a 28 Day Challenge. The challenge will change your pet’s health in 28 days. The company used web AR to make people effectively know about the challenge. It used AR to educate potential customers effectively about how the product will benefit. Click on the link and you can see a pet in your environment. You can watch pets having fun and getting stronger in the room. It is an interactive and immersive approach to let users know about the product. Click here to experience it. 

    3.     TIME:

    The very famous TIME magazine introduced its mobile Web AR websites. Along with the web AR, the Time magazine also launched its VR/AR app. The browser-based augmented reality experience allows you to bring the astronaut into your environment. The new stories will be more engaging and interactive by allowing readers access to an augmented experience through browsers. Technology has helped to introduce journalism in a new way. The magazine used web AR to show the user a teaser for Landing on the moon. Mia Tramz quotesTime has always been at the forefront of visual storytelling. With the launch of this app and our first Web AR experience, we are putting a stake in the ground with AR and establishing the level of immersive journalism that TIME will continue to bring readers”.

    4.     Red Bull:

    Red Bull has smartly used Augmented Reality technology to makes its campaign more effective and efficient. The company partnered with …and dos Santos, powered by 8th wall technology is integrating Web AR to expand its “win with Ninja” campaign. With the help of web AR, Ninja will pop up in your room and you can take pictures with the pro player. Erik Murphy says, “Red Bull’s web-based Ninja AR lens, produced by agency…and dos Santos and powered by 8th wall, allows fans to summon an interactive avatar of the gaming star into their own environment, without needing to download an app. The experience is not only instantly accessible to anyone with a smartphone, but it is easily sharable as well.”

    5.     Coco-cola: 


    (source)

    Coco-cola is the first company to offer a Web AR experience in South Africa. When you click the link you can see yourself in coke props on your head, coke cap, or coke bottles around you. Coco-cola collaborated with Zappar and SkyDigital to offer an immersive experience to users. Nicky Pillay, Senior Digital Transformation Manager Southern, and East Africa at the Coco-cola company says “All consumers need to do is scan the QR code on our cans to launch the AR experience via their web browser, rather than downloading an app. This both removes friction but also extends the potential audience that can access the content”. 

    6.     Jaguar:

    Jaguar Land Rover collaborated with Blippar to offer an augmented reality to customers. Customers can virtually sit in the driver’s seat of the car at the comfort of their couch and have an immersive experience. You do not need to download the app, you can have a 360-degree experience just by clicking the link. Web AR technology aims to target new audiences and generate more engagement.  you can check here.

    Wrapping up:

    Here, I have listed the names of top 6  companies that have established cool Web AR examples and have shown remarkable uses of Web AR.  Web AR is being used for varied ranges such as engage customers, target new audiences, provide an interactive explanation of the product, creating brand awareness, and much more. Have an immersive experience of web AR examples with just a click at the comfort of your couch.

     

     

     

     

     

     

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    How Web Augmented Reality is going to be the next big thing in 2021?

    How Web Augmented Reality is going to be the next big thing in 2021?

    We all are fond of magic! Aren’t we? In this article, we will see how Web Augmented Reality will bring technical magic to our screens. With increasing, advancement in technology users is raising bars of the online experience. Augmented Reality allows businesses to connect to customers and employees in more than one way.

    Augmented Reality technology has evolved a lot over the years. With expanding reach in industries we have also witnessed the introduction of new tools to enhance augmented reality experience. The key tech players such as Google, Microsoft, Apple are investing in this immersive technology. The AR market statistics reveal, “The Augmented Reality Market Forecast is Expected to hit $70-$75 billion in revenue by 2023.”

    What is Web Augmented Reality?

    Web Augmented Reality allows users to get an AR experience on browsers. Users can access through a browser rather than an app. With accelerating usage of Augmented Reality we can see WebAR in the mainstream in 2021. The technology has gained lots of attention in its early days, but a lot needs to improve yet. However, it is a new concept with limitless potential to upscale the business and enhances the user experience.  Before Web AR all those cool AR experience varying from Pokemon Go to IKEA was app-based. The native AR app has limited chances of marketing, WebAR is a highly useful tool for marketing. WebAR offers an immersive experience using technologies like WebRTC, APIs, WebGL.  Let’s have a glimpse of-

    What web Augmented Reality has in store for us:

    web Augmented Reality

    1.     Easy experience:

    Web Augmented Reality is easy to access. With just a click you can have an augmented experience of products.

    2.     Better engagement:

    Augmented Reality is a buzzing word. People are not likely to install an app for one augmented marketing experience but are up for just clicking and have an AR experience. This will lead to higher engagement.

    3.     Quicker solution:

    You can quickly launch your Augmented idea in the market. It offers a faster development process. Users can instantly get an experience as well, just by clicking on the link.

    4.     Platform independence:

    With the increasing usage of multiple platforms, companies are opting for ways that could help to target the audience on all platforms in a single attempt. Here, Web Augmented Reality is the solution. Users using any platform such as Android, iOS across any device can have a Web AR experience. This is one of the most useful benefits of Web AR.

    What is web augmented reality useful for?

    ·         Help potential buyers to visualize objects:

    Web Augmented Reality offers better visualization to potential buyers. Your visitor can just use the link or scan the QR code to get a 3D view of the object. It helps to assess the object clearly and be certain about looks and features before buying.

    ·         Deep understanding:

    Web Augmented Reality offers a complete angle view of the product. Users can participate in marketing campaigns with more keenness to have a deep understanding of products using Web AR. You can easily make the visit on the webpage memorable using Web Augmented Reality.

    ·         Shows actual size:

    Web AR has the feature of detecting the actual size of the object. Users can know the actual size of products online using Web AR which was not possible until recently. This ensures a satisfying purchase.  

    ·         Quicker and timely reach to market:

    The time of launch is most precious in business. The native app development is a long process, you cannot expect your recently popped AR marketing idea to reach to audience in less time. The development and then to get the app approved by the app store is a time-consuming process. Web Augmented Reality is a savior in such scenarios. You can take your ideas to market quicker using WebAR.

    ·         Affordable:

    If you are looking forward to letting your user have an AR experience, and the cost is holding you back then Web AR is for you. You can integrate advanced features that might exceed the usual cost, but it will not be as high as developing a native AR app. Web AR is a cost-effective approach to effective marketing. Users can have a better experience with lesser expenditure.

    ·         The 5G wave:

    The 5G wave will have a positive impact on Web Augmented Reality in 2021. High-speed internet connectivity leads to faster page load.

    What constraints will WebAR solve for businesses:

    Businesses aiming to target wider audiences are in search of solutions that eliminate platform and device limitations. With mobile AR earlier you had to develop applications for both platforms independently. This not only turned out to be a costly approach but also reduced the reach. Many of the users are not willing to go through the complex process of installing an app. With the help of web AR, your potential buyers can have on a spot immersive experience. This is the prime reason for businesses embracing this technology.

    What additional features can be included in Web AR?


    Google web ar (source)

    Well, Web Augmented Reality is still in its initial phase, hence limitations. You can not offer an experience similar to mobile apps using web AR. Web AR is easily accessible but performance is better on an app. Due to limited storage, you can offer limited animations and interactive experience to your viewers. Web AR is accessed on the web page, a web page can get access to a limited part of the device whereas an app can get access to all parts of the device.

     A lot of features are yet to roll out, we can take full advantage of web Augmented Reality in 2021. The development of this dynamic technology depends on how the key players like Google, Apple are paying attention to it. Due to its amazing features and ability to use it immediately and conveniently, we are certain about its immense capabilities in upcoming years. An increasing number of brands will be adopting web AR in the next 12 months.

     

     

     

     

     

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    Google AR makeup- select the lipstick and eyeshadow shades using Augmented Reality

    Google AR makeup

    Google AR makeup- select the lipstick and eyeshadow shades using Augmented Reality

    Google one of the biggest tech players is firmly supporting Augmented Reality. Now and then google is introducing new elements and enriching the user experience. A few days ago I was playing with google 3D animals and was in awe with the experience.  Now, Google wants us to virtually try different products by allowing Google AR makeup. Well, I have been excessively using online platforms this year to purchase products. Given the pandemic and hectic engagement, leaves very little time, which ultimately leads to enjoying online shopping at the comfort of the couch.  Seeing the data of statista, it seems I am not alone here, many of you are on the same track. Well, there is a piece of cool and fun-filled news for us. Google will be introducing Google AR makeup which means we can try our favorite shades of lipsticks and eyeshadows before purchasing from our go-to brands. Augmented Reality has taken user experience to a next level. Let’s see what Google has in store for us.

    Augmented Reality has revolutionized the beauty industry by allowing customers’ to virtually try-on makeup. The new added to the list is Google AR makeup. This new feature allows shoppers to try virtual makeup. Google is wishing to bring beauty products to our phones. Seeing the ongoing pandemic era you may want to spend maximum time in your homes. Google allows trying different products to check out the color and select what pleases you beforehand. When you go out you can save your time and get started with the core work.

    The workflow!

    Goggle has partnered with ModiFace and Perfect corp to bring some major lipsticks and eyeshadows brand counter in your phone. ModiFace offers Augmented Reality tech to beauty brands. Perfect corp is the leading makeup maker brand that has made for YouCam Makeup app. You can check different shades of eyeshadows and lipsticks of brands like L’Oreal, MAC Cosmetics, Estee Lauder,  Black Opal, and Charlotte Tilbury. Google has collaborated with these brands to help users virtually try thousand of lipsticks and eyeshadows shades.

    Google is rolling out this amazing fun-filled feature to help shoppers efficiently do online shopping. Shoppers can try the product, be assured of its texture, color, and then can make the final decision.

    How to try Google AR makeup?

    Google AR Makeup
    Google AR Makeup(source)

    Google facilitates users to try lipsticks and eyeshadow shades of collaborated brands using the front-camera. When you will search for makeup products of these brands you will get a choice to experience the makeup virtually.  The virtual try-on option will be located on the top of your search result. You can apply it to yourself virtually or can also click through models’ photos that match your skin tone.

    For example, you want to try Infalliable Paints Metallic Eyeshadow of L’Oreal, go to google app search with the name and scroll, on the top of the search result you will see the try-on feature. Now, you can give a try of a different color, and selects that best suits your skin tone. You can try on a range of models with different skin tones or on yourself whatever pleases you. Not only this with holidays around the corner, but you can also even enjoy video-call using the virtual Google AR makeup.

    What does Google say?

    Google blog post says “ If you are shopping for beauty products, it’s difficult to make a decision on such personal items without trying them on. Say you want to know how sheer a lip gloss is, how much pigment is in an eyeshadow or what a product will look like on your skin tone, it can be difficult to understand these things without seeing the products up close”.

    Google blog post further illustrates it with an example saying “ Find the perfect nude lip by searching for MAC Powder Kiss Lipstick and quickly trying each shade in the collection”. If you are looking for a velvety matte lipstick for your holiday video calls with family and friends, search for NARS Powermatte Lip Pigment and find the color that matches your style”.

    The feature will roll out in the U.S this week, sooner or later it will be available for everyone across the globe. The readers outside the U.S need to wait for a while till the launch comes on their phone as well. By then, you will find sites mentioning the amazing features.

    How Google AR makeup will enhance the perks of online shopping?

    How to use Google AR Makeup
    How to use Google AR Makeup(source)

    On one hand, online shopping is extremely flexible and convenient but on the other hand, shoppers used to miss the physical try of project. Most of the time while purchasing beauty products, shoppers have to just look at the color and imagine themselves. This many times lead to unsatisfied purchase and higher returns.

    Try-on products:

    The Augmented Reality technology has presented the most immersive and real-like solutions that allow to virtually try the product before final purchase. Before purchasing beauty products, shoppers have a lot of confusion like will the product look good on my skin tone? Is this shade too dark for me? How will I know the exact pigment in this eyeshadow? How sheer a lip gloss is? To, make the purchase easier and more fun AR allows virtual try-on of beauty products. Shoppers can try-on the products and be more assured before purchasing. While purchasing beauty products sometimes it is extremely arduous to pick up the right match. AR simplifies the purchasing by allowing to quickly try-on the products.

    Pick the right pigment:

    With the help of Google AR makeup, shoppers can easily pick the right pigment in eyeshadow and the perfect shade of lipstick of their favorite brands that has Google collaborated with. The up-close visualizations help in the easy selection of beauty products.

    Hope you are as excited as I am to experience Google AR makeup. Till then we have a couple of other options available like YouCam Makeup, FaceCack, etc. Did you enjoy reading the post?

     

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    How 3D and Augmented Reality is setting new realities in Retail?

    How 3D and Augmented Reality is setting new realities in retail?

     

    Augmented Reality has redefined the meaning of retail. Immersive technology is changing the shopping experience. 3D and Augmented Reality go hand in hand when it comes to altering user experience to better. With 2020 coming to an end, AR has covered an excellent path. Global Augmented Reality Market is exponentially increasing.

    Seeing the usage and business inclination towards Augmented Reality, tech giants are heavily investing in the technology. Google, Microsoft, Apple, and many others are investing to increase user experience by launching AR tools, SDKs.  Recently one of the biggest eCommerce firms in India Flipkart acquired Augmented Reality startup scapic. The vision is to offer users an immersive experience in the upcoming years.

    With the hectic schedule and ease of approach, shoppers are turning to digital platforms for shopping. Digitalization has spiked up the need to enhance service quality. Nonetheless, the ongoing COVID-19 pandemic has worked as the catalyst in the digital shift. Perhaps one of the most powerful cause to increase the dependency on digital services. Augmented Reality is being embraced in most of the industries from education, healthcare, defense to retail. Businesses need to match with ongoing trends to remain competitive in the business. Augmented Reality technology is the most viral trend currently and will continue to be so in upcoming years.

    A Glimpse of Augmented Reality in retail statistics:

    The retail market is expected to boom in near future. A few years ago, we all were crazy about Pokémon go but since then AR has smartly expanded its usage in different verticals. The integration of 3D and Augmented Reality is set to eventually take the shopping experience to a whole new level.

    “The Global Augmented Reality Market is expected to reach US$4.21 billion in 2017 to US$60.55 billion in 2023, at an expected Compound Annual Growth Rate of 40.29 percent between 2018 and 2023”.

    Gartner reveals, 200 million consumers are expected to shop in AR online and in-store.

    How 3D and Augmented Reality will impact business?

    3D and Augmented Reality
    3Dand Augmented Reality impacts businesses

    The revolution approach towards online shopping has immense potential to capture the market and reshape it. The innovations have made it easier for users to experience Augmented Reality on mobile phones. Web AR has paved numerous opportunities for businesses to boost marketing and sales. The ‘try-before-you-buy’ feature offered by 3D and Augmented Reality is making in-store and online shopping more fun, real, and engaging.

    Some of the changes 3D and Augmented Reality will be making are imposing 3D objects in the physical world, developing complete angle-view models, etc. Retail companies and businesses are enjoying the immersive experience of Augmented Reality. Some of the top companies making the most of them are IKEA, L’oreal, Dior, Youcam, Procter and Gamble, etc. IKEA is one of the leading industries to invest in 3D and Augmented Reality earliest. How are businesses going to benefit?

    ·         Immersive experience:

    The try-before-you-buy helps you to place the product developed in 3D in users’ place. This feature is hugely impacting industries like fashion, footwear, jewelry, and, many more.

    ·         Emotional connection:

    People are more intended to buy the product if they are able to emotionally connect with it. The 3D and Augmented Reality helps to strengthen the emotional connection with the product. Once a buyer tries the product they know how will the product look on them, this multiplies the desire of clicking on the place order icon.

    ·         Better engagement:

    With lots of things changing around, you need to make adapt to new changes in businesses as well to stay competitive. With multiple options available at the doorstep in the digital world, you get just a few seconds to capture the user’s attention. 3D and Augmented Reality offers the best ways to engage the user by offering an immersive experience.

    What’s new?

    Augmented Reality is an ever-evolving field. To get a taste of success, companies are embracing the technology rapidly. Apple CEO, Tim Cook says “Augmented Reality promises to be as influential to our society as the smartphone”. Well, the new introduction or addition in Augmented Reality is-

    ·         Google 3D animals:

    Google 3d animals
    Google 3d animals(source)

    Google has recently introduced google 3d animals. The tech giant Google has added 50 new animals to google searches such as Hippo, Dear, cow, Giraffe, chow chow, bulldog, Zebra, pig, etc. . You can go to the google app, search your favorite animals and place the virtual 3D animal in your real world.  You just need to tap “View in 3D” to view those animals in your space. Well isn’t this a cool addition, especially if you love sharing animals? Google used its augmented Reality framework ARcore to create these creatures.

    Google art and culture says “In collaboration with institutions such as Moscow’s State Darwin Museum and London’s Natural History Museum, we have brought a menagerie of prehistoric animals back to digital life. Thanks to AR, you can see them up close through your phone”.

    ·         Try-before-you-buy

    “In the next five years or so 3D and Augmented Reality will become mandatory to have on your dot-com says big brands like New York’s Fifth Avenue”. Gone are the days when users had to buy the product after seeing the size and imagine the look on them. The immersive Augmented Reality technology allows to virtually try the product measure all aspects and then go for purchasing. The best benefit is your customer can do all, get a complete shopping experience without leaving their comfortable couch.

    The 3D and Augmented Reality technology has made the vision of the CEO of Levi’s possible. He visioned, “within a decade body-scanning and made-to-order items would replace the letters and numbers found on the labels of cloth”.

    Not just furniture and clothing but 3D and Augmented Reality is influencing the beauty industry as well. The virtual ‘try-on for makeup’ has a lot of hype around it. The technology will be soaring in most of the industries in no time, due to its ability to make the digital feel physical.

     

     

     

     

     

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    Top Augmented Reality SDKs to Kickstart AR app development in 2021

    Top Augmented Reality SDKs to Kickstart AR app development in 2021

     

    Are you thinking to develop an AR app?  Well, before developing the app you need to have sound knowledge of Augmented Reality SDKs. Seeing the graph of AR usage we can predict the exponential increase in usage of AR apps in upcoming years. Augmented Reality is one of the most innovative technology with immense potential to reshape the industry. In the past few years, AR has become the buzzing word. With time the technology is being embraced by most of the industry. A few years ago, the AR game Pokémon Go was launched, and since then the technology has evolved a lot. Top tech players such as Microsoft, Google, Apple are actively investing in this technology.

    To build those dynamic apps, you need to be well-versed with SDKs. We are living in an app-driven world. Applications have become a crucial part of our lifestyle. With increasing usage competition is also increasing. To help you go through this cut-throat competition I have listed the top Augmented Reality SDKs. If you are a newbie in this world you can know about the technology here. Before moving to the AR SDKs let us get acquainted with the term SDK:

    What is the SDK?

     Software Development Kit abbreviated as SDK helps developers to build applications. The AR SDK is the software engine that uses computer vision technology to develop immersive AR applications. Augmented Reality SDKs is used to merge the computer-generated graphics with physical word and give it a real-like feel. AR SDK is crucial for any business or developers inclined to develop Augmented Reality software. In upcoming years AR software development will spike up at a significant pace. Today AR software ranges from gaming, healthcare to education, and many more. In upcoming years we will be witnessing more diverse AR applications. In such a scenario, developers need to know different Augmented Reality SDKs. This will help developers to select the SDK that best suits their upcoming project.

    Augmented Reality SDKs

    Top Augmented Reality SDKs for Mobile apps in 2021 are:

    ·         ARcore:


    ARcore (source)

    ARcore is developed by Google that aims to help developers develop an Augmented Reality application for Android handheld devices. If you are looking forward to developing an AR app for android you can consider ARcore in your list of SDKs.  Unlike the AR kit, ARcore supports iOS devices as well.

    ARcore allows developers to merge digital information with the physical world. Light estimation, motion tracking, and environmental understanding are the prime features of ARcore that help developers to blend the physical and digital world. The light estimation feature helps to detect lighting in the real-world and the motion tracking feature of ARcore is used to know the position of a smartphone concerning surroundings. The real-time tracking and the ability to detect a device’s location make ARcore stand out from the crowd.

    ·         ARkit:


    ARkit (source)

    ARKit rolled for apple users using iOS 11 and beyond in 2011. The ARKit helps developers to build applications for the iPhone and iPad. Well, if you are an Apple user and fond of AR technology you might have noticed the evolving AR kit. ARkit is continuously evolving, upgrading its features and detecting ability. It started with detecting 2D objects but now can efficiently track multiple faces and much more.

    The ARkit in terms of experience is similar to the rest of the Augmented Reality SDKs but in terms of support, it caters to a large number of devices. ARKit uses Visual Inertial Odometry (VIO) for tracking the surrounding. Some top features of ARKit are, VIO, stable and fast motion tracking, mapping, lighting estimation. VIO integrated with core motion data allows the app to detect floors and tables. So, suppose if you have a generated 3D glass and the environment has a floor as well as table, the app is smart enough to know where to place the glass. It also facilitates the integration of third-party tools such as Unreal Engine and Unity.

    ·         Wikitude:  


    Wikitude (source)

    Wikitude was released in 2008 with the sole aim of allowing developers to develop localized mobile AR applications. But, within a few years, the SDK integrated robust features such as image recognition, rea-time tracking, geolocation, and became one of the best SDKs to develop AR  apps.

    ·         Vuforia:


    vuforia (source)

    This Augmented Reality Software Development Kit allows to development of AR applications for mobile devices. It supports multiple platforms including Android and iOS. The SDK uses computer vision technology to detect real-time images. Some top features of Vuforia are its flexibility, simple setup procedure, supports of multiple 3D, and 2D targets. Its features make it the top SDK to be preferred for businesses and brands. It supports multiple platforms as well as Head-up Displays and wearable devices.

    ·         Mixed Reality ToolKit:


    Mixed Reality Toolkit (source)

    Mixed Reality Toolkit developed by Microsoft is prominently known to create an app for HoloLens. The toolkit is also referred to as HoloToolKit. You can use this SDK to Create apps for headsets and HoloLens. The top features of MRTK are eye-tracking and Hand Tracking. It is equipped with multiple APIs to boost the speed of development.

    ·       EasyAR: 


    EasyAR (source)

    Easy AR Augmented Reality SDK is best for real-time tracking of multiple 3D objects. This SDK can be used to develop applications for mobile phones as well as desktops. It is one of the highly used Augmented Reality SDKs for developing applications across both platforms. It has a free version and a pro version.  The pro version is equipped with all advanced features. Easy AR offers features such as SLAM, 3D object tracking, planar image tracking,  screen recording, etc.

    ·         Kudan:


    Kudan (source)

    Kudan Augmented Reality SDK specializes in offering markerless and marker-based location requirements. It uses SLAM (simultaneous Localization and Mapping) features. The tracking feature of Kudan is precisely near to exact. Hence, it also offers marker-based and markerless tracking similar to mixed Reality Toolkit. The SDK can be used to develop applications for android and iOS. Developers can use this SDK to develop cross-platform apps for the unity game engine. Kudan SDK engine is written in C++. Developers can use its free version for testing.

    Wrapping up

    The Augmented Reality SDKs varies based on the pricing model, feature, and platforms that these supports. I hope the article helps you in picking up the apt AR SDK for your upcoming project.

     

     

     

     

     

     

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    Augmented Reality Glasses types: Getting acquainted with AR devices and glasses

    Augmented Reality glasses types

    Augmented Reality Glasses Types: Getting acquainted with AR devices and glasses

     

     

    With Google introducing google glass, Augmented Reality glasses became a buzzing word. People were excited to pick up the glass and get the next level of experience. But, the company ceased google glass due to security and some other issues. To, reduce the disappointment of the masses, other tech players started working on this project, and then AR glass technology got huge empowerment. Since then the technology is still evolving and enriching the experience of users.

    Augmented Reality glasses are one of the most innovative technology. If you do not know what is AR glasses you can check here. In this article, we will know, more about Augmented Reality glasses types. So, I  am excited to help you get a better insight into Augmented Reality glasses. Hope you will enjoy reading it!

    AR Glasses are introduced mainly for workplaces. The glass is developed for work professionals, surgeons, trainers. It helps to display the information present on phone, in front of the eyes view. Though most of the glass companies are still not releasing products for consumers’ use. we will be seeing types of Augmented Reality glasses types here. Before jumping to types of AR glasses let us know-

      Types of augmented reality devices:

    Augmented Reality Devices and Augmented Reality Glasses types

    ·         Head-up Displays (HUD):

    Head-up Displays project data from the user’s viewpoint. In Head-up Displays information is displayed on a transparent screen in the user’s field of view.  HUDs are developed for pilots. It is difficult for the pilot to take the eyes from the front to the cockpit to see the information. HUD is designed to minimize the chance of accidents by enabling the pilot to continue seeing forward. Pilots using HUDs can put all their attention forward without worrying to look down for information.

    A Head-Up Displays comprise of three components, a projector unit, a viewing glass, and a computer. The use of Head-Up Display has expanded from aviation to automobile. It helps the user by displaying the information in their line of sight. HUD is actively being used in the commercial as well as the corporate sector. This Augmented Reality Device is designed to help users drive safety. Using HUD users can know their external environment without moving their focus.


    The head-up display used in aircraft (Image source)

     

    ·         Holographic display:

    Now, what do you mean by Holographic Displays? Well, Holographic displays use light diffraction to form a three-dimensional image in real-time space. Are you a fan of the Star Wars series or the iron man series? Well, these highly popular series with a huge fan base use Holographic Displays. Holographic display is highly popularized in science fiction.

    Users do not need to carry any wearable to experience Holographic Displays. Here, a glass optic is placed at an angle to trick the user into merging physical objects and the 3D view. Now how does it happen? The glass optics creates an illusion and trick the brain to believe it as three-dimensional content.

    Hologram display is used in industries where you need to display information in 3D. The technology makes the experience immersive and increases the emotion. The user can quickly absorb the selling points of the content. Holographic display is highly effective in the marketing and advertising sector.

    ·         Helmet mounted displays:

    Conceptually Head-up display and head-mounted displays align. But, the key difference is, in Helmet Mounted Display or HMD, the eye wearable of HUD is replaced by Helmet. This innovative device is crafted exclusively for the military aircraft industry majorly. It helps the pilot to know about the situation of the environment without losing focus. All the essential information such as altitude, angle of attack, airspeed, turn indicator and many more are displayed on the transparent screen. The information can be customized. HMD empowers pilots throughout the mission.

    ·         Smart glasses:

    Smart glasses are the most widely accepted Augmented Reality device. Smart glasses are the glasses that bring the content of your phone in front of your eyes and augment the vision. This wearable technology is marking major changes in the industry. We will smartly discuss smart glasses more later on. Read on!

    ·         Handheld AR:

    Handheld AR is though not exactly the AR device, but refers to an evolved AR technology. Handheld devices such as smartphones have applications that allow users to have an AR experience. The rise of handheld Augmented Reality has taken the technology to a whole new level.

     

    List of  Augmented Reality Glasses Types:

    Though the innovation of smart glasses is getting lots of praise, the technology is yet not available for the masses. Well, for consumers it has become one of the most awaited AR innovations. Smartglasses bring the content present on a smartphone to a user’s field of view and gives more of a natural environment feel.

    This eyewear technology is continuously evolving and has a lot of features to integrate. Tech players are prioritizing the training sectors. Businesses are able to get better solutions with the help of this wearable technology.  Before the technology rolls out for the consumer, let us be pre-equipped with knowledge of different Augmented Reality glasses types:

     

    ·         Monocular smart glasses:

    In Monocular, ‘Mono’ means single and ‘ocular’ means lens. In Monocular glasses, the optical engine is placed on one of the lenses.Since the other eye is free you can use that to connect with the physical world. Some renowned examples of monocular smart glasses are Google glass, Lumus Sleek, Vuzix M300, etc. This Augmented Reality Glass types are widely used.

    ·         Binocular smart glasses:

    In Binocular smart glasses, the optical engines are placed on both of the lenses. The use of Binocular smart glasses is mostly limited to remote assistance. For example, in the oil and glass industry, Augmented Reality Glass types are being used. The developers are targeting the product to such enterprises.

     

    ·         Audio Augmented Reality glasses:

    Audio Augmented Reality glasses have smart sensors to connect the voice and GPS on the phone. This innovation is designed for the event industry to provide users better and immersive guide to the festival. The technology was used by Bose to offer an immersive experience to visitors of the Coachella Valley music and arts festival.

    ·         Immersive smart glasses:

    In these Augmented Reality Glasses types the sensor is fit to sense the environment and offer a natural experience. The most prominent example is the HoloLens developed by Microsoft.

    Hope you enjoyed reading. If you have any queries or suggestions regarding Augmented Reality Glasses types do comment or contact.

    REFERENCE: https://uxdesign.cc/augmented-reality-device-types-a7668b15bf7a

    https://www.realfiction.com/how-it-works

    https://www.baesystems.com/en-us/definition/what-is-a-helmet-mounted-display

     

     

     

     

     

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    Augmented Reality Glasses: List of top AR glasses in 2021

    Augmented Reality glasses: List of top AR glasses in 2021

    I and my friend was working on a project. To, make the project more lively we thought to use Augmented Reality glasses, and meanwhile got to know some gem news. We were just musing on how in coming years we will be wearing AR glasses and experience the information in our phone in front of our eyes. Great isn’t it?  AR glasses and smartglasses enhance the immersive experience of Augmented Reality. It is soon going to be the next big wearable in our daily lives. The concept is to put the things that you experience on phone, in front of your eyes. With the introduction of google smart glasses, the concept widely spread. Major companies are trying hands on it.

    Augmented Reality is quick to make big news and carve new niches in the industry. Smartglasses are said to be the most innovative wearable development.  If you are the one who is in love with this technology you must be looking for AR glasses. Well, I was! So, to help you out here are the top 10 highly recommended AR glasses in 2021. But before that for an amateur let us get an insight into AR glasses and smart glasses:

     

    What are Augmented Reality glasses- An insight!

    Augmented Reality glass is one of the most innovative technology in this tech-driven era. AR glasses refer to a wearable device that enhances the experience of the real world. It is worn like real glasses and helps to see the blend of the virtual world and the real world. Tech players are working to develop glasses for the masses. Though the attempt to find a market for AR glasses was made seven years ago as well, the market was not developed enough then. Today people are highly influenced by smart glass technology and businesses are working hard to make the most of it.

    AR smartglasses attracted attention with the introduction of Google glasses. In, 2013 Google smart glasses were launched and shipped to a few selected customers. But due to privacy breaches and security reasons, Google withdrew the device from the market in 2015. AR smart glasses have a lot of users in the training sector. But, the situation has turned upside down now why. If you are wondering how then let me explain to you that today’s market is competing for the neck to neck on launching this device. For example, the tech giants Google and Apple are expected to launch own their Augmented Reality glasses soon.

    Augmented Reality Glasses
    Augmented Reality glasses are prioritized for surgeons and trainers

     

    A glimpse of top Augmented Reality Glasses:

    ·         Facebook  Glass:

    Facebook has announced to release its own Augmented Reality glass in 2021.  The new AR glasses will be released under the brand name Ray-Ban. Facebook CEO Marks Zuckerberg on September 2020 reveals” We do not have a product yet to share with you today but I am excited to share that we have formed a multi-layer partnership starting with building and releasing our first pair of smart glasses next year”. The company joined hand with the fashion luxury eyewear making company Luxottica. The company will be first releasing a device with basic features, later on, will release a device equipped with advanced features. So, let us hope to see soon the device developing under project Aria.

    ·         Apple  Augmented Reality glasses:

    Apple is all set to bring the content present on your phone in front of your eyes. We are not sure when the product will be launched in the market but news assures that work is in progress. The look of ar glasses apple will be resembling regular glasses. As per rumors, the company is using OLED microdisplays supplied by Sony for developing Apple glasses. The resolution of glass is expected to be 1280*960. The glasses will have a slim and polished look just as Apple phones.

    ·         Vuzix Blade smart glasses:

    This Augmented Reality smart glass is playing cool in the market. Vuzix is the first to integrate AR glass with Amazon’s Alexa. It displays the content in the right-eye frame. It was launched after the failure of the initial release of google glass in the market. The design does give a goofy appearance and looks like a pair of sunglasses.

    ·         Microsoft Hololens 2:

    Microsoft Hololens 2 developed by Microsoft is a smart glass with an 8 MP camera. The wearable device fits more perfectly, offers a better field view, and is better at detecting physical objects than Microsoft Hololens 1.  The device is designed for only factory uses though, let us hope to see the device as a consumer product as well.

    ·         Google smart glasses:

    Google smart glasses are developed for android users that display the mobile information in users’ field of vision. It offers relevant information to users based on their location and input. In 2017, google relaunched its device majorly for workplaces like factories and warehouses. In, 2019 the new version of google glass, the Glass Enterprise Edition 2 was introduced in the market. The eyewear feeds the result based on voice commands and movements. It has in-built wifi, Bluetooth and camera, USB-C port. We will be soon seeing the third edition.

    The Takeaway

    AR is an ever-growing and evolving technology. A lot is yet to roll out in terms of usage and devices. AR glasses have the potential to strongly influence business in the upcoming years. The technology and the device are going to revolutionizing the marketing industry. AR technology has been marking major changes in the industry in the past few years. The device is expected to be in the mainstream by next year. I will put more light on this in my upcoming blogs, stay tuned! Hope you found the article interesting and informative. AR has immense potential to reshape the industry here we have discussed just a handful of it. Smart glass technology will soon be available to the masses.

     

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    Some Cool Educational Augmented Reality Demo

    demo

    We hear all the time about how augmented reality demo is going to change our lives and bring the education experience to life. Everything from changing our printed books by including rich interactive multimedia to the way we experience a trip to the museum.

    Proving education can be fun, New Zealand based company, MindSpace Solutions Limited have some really engaging marker-based demos that are well worth a look. A couple of my favorites are: Explore a Human Heart which has some really nice effects. Using five markers. Four of which represent a piece of the heart while the fifth provides information on what you see. As you combine 2 or more cards the augmented reality images interact with each other.

    The other demo I really like is the Solar Explorer. Similar to the heart demo but this time each marker represents a planet. When you add two planets together they scale to reflect their comparable size.

    demo

    It’s all really clever stuff.

    Try the demo yourself here

    Watch the Human heart video here

    Watch the Solar Explorer video here

    Away from markers, MindSpace Solutions also have a really Interesting approach to engaging museum visitors. The idea centers around their Digital Binoculars Stations. Digital binoculars are just like any other fixed binocular station you find at tourist attractions around the world. You know the ones where you put in a few coins and you get several minutes looking at a distant object before they go dark. However, these binoculars bring the world to life by playing movies or animating exhibits. The system contains rotation sensors that are able to tell the computer where the binocular station is pointing so it knows the exhibit you are looking for and can play the relevant augmented reality experience. By placing the system in a strategic location in a museum. It can cover many different exhibits engaging you as you look around the exhibit hall.

    If you find yourself out in New Zealand, visit the Canterbury Museum where you can give the system a go.

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